Content Credentials and Social Media

Question

Hi allI know this is a beta and I am pretty happy and impressed so far with what I am seeing.I did a test of a JPG I exported and did a copy of that JPG and the credentials held.However, if you upload a copy of any image with credentials (especially Facebook) then these credentials disappear on the verify site. I assumed they were non-destructive?Anyway, just a suggestion to look into this, as many people post to social media and at the same time have many thieves on social media.Thanks so far Rob

akaback1 · Accepted Answer

Hi @Rob Art Illustration

Thanks for trying out Content Credentials. One of the primary goals of Content Credentials and our partner community with the Content Authenticity Initiative (contentauthenticity.org) is to create a reliable way to share metadata across the web. We've been aligning to a new open standard through the C2PA (c2pa.org).

While we expand our community and members, many sites and apps will strip all metadata or will re-process the image (which technically creates a 2nd image) that will clear the metadata. We're addressing this in two ways:
1) Expanding the CAI. We have an organization of over 375 companies dedicated to creating an internet where we can have full transparency into the metadata and contextual info
2) We'll be rolling out Cloud Content Credentials with a goal of re-attaching Content Credentials when a program or app has stripped them out. Unfortunately, it's not out yet in the Beta - but it is in the plan.

Loving your feedback and please keep the Q's coming!

Best,

Andrew

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