How do I fade the edge of a picture into the background?
I am using the trial of PhotoShop and am learning web design. I would like to know how to fade the edges of a picture so that they gracefully transition to the background color. Allow me to illustrate:
Here is a stock photo of a kind man I purchased online and as you can see, he's sitting on top of a light blue background of my web page:

I want to provide a smoother color transition at the horizontal edges, maybe near his right elbow and left hand so that the color transitions more gradually into the background. To see what I'm trying to accomplish, navigate to http://unBounce.com and scroll down to the third band where you see an Asian man explaining something. See how the horizontal edges nicely blend into the blue background? That's what I'm trying to accomplish. I realize that the Asian photo is doing some other sophisticated and cool things like blurring the background. I don't need anything that fancy. I just want to have better edge transition via blurring or some other technique.
Sorry for the rudimentary nature of this question. Thanks!
