Is this effect made using blending mode?

Please post the image you want to edit thusly. 

Another alternative is a gradient adjustment layer, in which you choose the gradient that will replace the brightness levels in the image.

Dave

There's a million ways to do this, but yes, a color overlay in Multiply mode is one.

Another is a Levels layer where you drag down the output white point in one or more channels (here mostly the red channel). That's probably even quicker and more easily controlled.