The command "Play" is not currently available

I see several similar topics, and I have a little idea why this can happen in different situations. But in my case, something is happening that I do not understand.

My action doesn't want to run from a script. I was try like this:

doAction("3 х 4", "Роскладки");

and like this:

var idPly = charIDToTypeID( "Ply " );
    var desc1306 = new ActionDescriptor();
    var idnull = charIDToTypeID( "null" );
        var ref30 = new ActionReference();
        var idActn = charIDToTypeID( "Actn" );
        ref30.putName( idActn, "3 х 4" );
        var idASet = charIDToTypeID( "ASet" );
        ref30.putName( idASet, "Роскладки" );
    desc1306.putReference( idnull, ref30 );
executeAction( idPly, desc1306, DialogModes.NO );

But: The command "Play" is not currently available 

I try with background...

And with layer:

But still no luck (((

I have dissabled Script Event Manager:

What can here be wrong?
Thanks!