Why do some PDF's come out at massive filesize?
I had to do a postcard design for a client - i.e. A6. Did the design, output the PDFs for front and back seperately, and they came out at 40mb and 50mb.
Sent to client who said "Can they be smaller? Last ones you did were only around 1mb."
I checked, client was correct. I thought maybe there was some metadata in there or something (there wasn't), or perhaps the resolution was different, but in fact the smaller PDF's from the previous job were actually 600dpi, wheras the new ones were at 300dpi. Other than that they were the same - CMYK, a couple of placed JPEGS and a few lines of text turned to shapes.
After a couple of hours trying to work out why the filesizes were so large I gave up. However, as a test I moved the layers from the master PSD into a new PSD, at the same size, same DPI, and CMYK... and output the PDF's again. This time they came out at around 4mb.
So, what's happening here? How is it possible to export the exact same layers as a PDF from two different 'identical' PSDs, that have such vastly different PDF file sizes?


