Can we have multiple AR experiences with one image and not multiple qr codes?

I was wondering if it were possible to have multiple AR experiences without having multiple QR codes or using the same image?

For example, one QR code that opens an experience but then maybe have some sort of trigger that if it's looked at at a different time, day it loads a differrent experience/object etc.

Or have one image (or multiple) in a brochure, book etc that shows/triggers different experiences.

Is something like this possible? Is there a workaround or some sort of variation on this idea?

I think for example it would be cool if the person looking at the QR code see's one thing then the following week something else to keep interest and repeat veiwings.

Kind of like map locations triggering multiple experiences but on one object or pages in a book.