Adobe Acrobat Updater – is this malware?

I agree this seemed suspicious to me as well! For two reasons -- the image is weirdly unclear, as if it were copied and not original, and there was no option to cancel, just "continue," which is often indicative of malware.  (Turns out there is an option to cancel after you click continue.) 

Mine, too, was real -- but I also didn't realize it because in Adobe Cloud  the indication for Acrobat was "up to date." Sounds like they may need to do some tinkering with this. 

[Edited Response]

Hi Max,

++ Adding on to try67

A new update for Adobe Acrobat/Reader got released on 17th Oct 2019 version 19.21.20048. If you are not on the latest version you get the automatic pop up message for the same. You can update the application to the latest version go to Help>Check for updates. Also, you can manually download the patch from the link  https://www.adobe.com/devnet-docs/acrobatetk/tools/ReleaseNotesDC/index.html

Regards

Amal

Looks fine to me. It's a part of the Acrobat application. Do you have Adobe Acrobat? If so, open it and go to Help - Check for Updates. If the same thing appears then it's fine.