Skip to main content
Brian Stoppee
Brian Stoppee
Inspiring
June 27, 2017
Question

"Adobe?"

  • June 27, 2017
  • 4 replies
  • 1901 views

We frequent the dining areas of WiFi hotspots and meet many new friends including other creative souls working on big projects.

Yesterday, we stopped to chat with three residential landscape architects who do beautiful work with technical pencils and rolls of tracing paper. We had to ask if they scan their drawings to drop into an Adobe or Autodesk app. After a few seconds of blank stares one woman said, “We’ve never heard of Adobe.”

What’s to be learned from that experience?

First, we don’t want to say, “We’re smart—they’re not.” After all, we entered the digital world before the Mac or Windows existed. Yet, we still love pens and paper, too.

Next, could we collaborate with people all over the world if we never went digital?

Our world would be a much smaller space, one we can’t imagine. But, that doesn’t stop us from celebrating the analog creative expressions of others.

    This topic has been closed for replies.

    4 replies

    JR Boulay
    Community Expert
    JR BoulayCommunity Expert
    Community Expert
    June 30, 2017

    Pronouncing "Adobe" is a real challenge here in France  because people always hesitate between the French pronounciation, the English pronounciation and the Spanish prononciation (because originally it is a Spanish word).

    “Ever heard of Aidoobi?”

    "Do you mean Adobé" ?

    Clic the sound icon on Google translate to hear the difference: https://translate.google.fr/#en/fr/Adobe

    Acrobate du PDF, InDesigner et Photoshopographe
    Brian Stoppee
    Brian StoppeeAuthor
    Inspiring
    June 30, 2017

    JR_Boulay  wrote

    Pronouncing "Adobe" is a real challenge here in France  because people always hesitate between the French pronounciation, the English pronounciation and the Spanish prononciation (because originally it is a Spanish word).

    Yep. The company appears to have been named after the creek which ran through the backyard of the home of one of the founders where they started their pursuit of the Postscript printer language.

    Developing worldwide household name apps may not have been in the forefront of their minds, at the time.

    The story of George Eastman and the naming of Kodak is a different story.

    Carla5811
    Carla5811
    Participant
    June 29, 2017

    Are there any programs out there that do not have some type of Adobe software on them?  I am in creative design and have ALWAYS used Photoshop but I do know that there are other creative professionals that use different types of programs that are not associated with Adobe in any way.  Could it be that THESE are the folks that have never heard of Adobe?    For the longest time I did not know that Flashplayer was an Adobe product! 

    Szalam
    Community Expert
    SzalamCommunity Expert
    Community Expert
    June 29, 2017

    A lot of folks who do 3d work (especially VFX) who do texture work in Substance, model and animate in Maya, 3ds Max, Houdini, etc., they composite in Nuke, Fusion, etc., and they send to an editor who uses Avid (for example). A full 3d pipeline with no Adobe anything.

    Of course, there are others in 3d who use vectors from Illustrator, do texture work in Photoshop, model and animate in Cinema 4D, composite in After Effects, and send to an editor who uses Premiere Pro. A full 3d pipeline with Cinema 4D as the only non-Adobe product involved (and C4D is pretty closely aligned with Adobe since C4D Lite comes included with your Creative Cloud subscription...)

    pziecina
    pziecina
    Legend
    June 28, 2017

    I doubt if 90% of computer users, both professionals and private have any idea who Adobe are, or what they do.

    Even creative professionals may never have heard of them, depending on how ones define what creative means. I would call a car designer a creative professional, but i doubt if they have heard of Adobe products beyond Photoshop, and possibly only when talking to the PR department.

    Many if not most of Adobes products are aimed at a specific market, and type of user. If someone is not within that user base, or moves outside of it, they would have no reason to even look at Adobe.

    Now to the important subject, football vs rugby

    Brian Stoppee
    Brian StoppeeAuthor
    Inspiring
    June 28, 2017

    pziecina  wrote

    Many if not most of Adobes products are aimed at a specific market, and type of user. If someone is not within that user base, or moves outside of it, they would have no reason to even look at Adobe.

    Around 2-½ years ago we were pleased to discover that a few creative architectural firms had both Autodesk and Adobe subscriptions.  Now, we find all of them we talk to are setup like that.

    Last month a big engineering firm partner said, "Are you able to send me those drawings as an Ai files?" He told us most engineering firms he works with have the full CC subscription (but that might just be one of those Baltimore-Washington kind of things).

    pziecina
    pziecina
    Legend
    June 28, 2017

    https://forums.adobe.com/people/Brian+Stoppee  wrote

    Last month a big engineering firm partner said, "Are you able to send me those drawings as an Ai files?" He told us most engineering firms he works with have the full CC subscription (but that might just be one of those Baltimore-Washington kind of things).

    I have to admit whenever i talk to our engineering department, i always ask if they can send me the technical drawings as Ai files, and over the last 5-6 years it has slowly become the norm for them to send me both the Ai file and the Autocad file, complete with a request that if i find any problems or detail not correctly shown to inform them.

    John T Smith
    Community Expert
    John T SmithCommunity Expert
    Community Expert
    June 28, 2017

    Oh well... my favorite sports team is the Portland Timbers (even though they have been playing poorly lately)

    Say "futbol" to a Timbers fan and they know what you mean... anyone else will hear "football" and not know you are talking about Soccer

    Brian Stoppee
    Brian StoppeeAuthor
    Inspiring
    June 28, 2017

    https://forums.adobe.com/people/John+T+Smith  wrote

    Say "futbol" to a Timbers fan and they know what you mean... anyone else will hear "football" and not know you are talking about Soccer

    I would like to believe that Adobe is a better-known household name than most sports team, but you got me thinking that such fame is probably relative to the team and where you live.

    John T Smith
    Community Expert
    John T SmithCommunity Expert
    Community Expert
    June 28, 2017

    Outside the US you say "futbol" and you have tens of millions of people who know what you mean... a round ball, not an ovoid ball

    And, in fact, anyone who has seen play with an ovoid ball is very likely going to think Rugby, not American football

    Terms & ConditionsAccessibility statement
    Using the community Terms of use Privacy Cookie preferences Do not sell or share my personal information ad choicesAdChoices