Skip to main content
pziecina
Legend
July 8, 2017
Question

Can we justify digital content?

  • July 8, 2017
  • 2 replies
  • 886 views

I had what i found to be an interesting conversation today, concerning how useful the internet and digital media is for e-commerce, and how most of it would not be justified if it had to put a case for its existence and usability, beyond earning someone a living, (most often the creator) and how much of it is a complete waste of time.

Now this was not a conversation about the rights of free speech, or about stifling freedoms of any kind, but about the real usefulness of all that is available via the internet, be it web sites, videos, educational material or ebooks, and just how useful or useless most of it is, about how easy it is to use, find products, its entertainment value, or even about finding real information.

Before anyone says anything about it helping people with disabilities, or the elderly, as a member of both groups i can honestly say, "it fails miserably ", on both counts.

As someone who develops for the web and has a reasonable understanding of how to use it, even i had to admit to others that unless one knows exactly what one is looking for, (manufacturer, author, product name, etc) finding anything to buy outside of the weekly food delivery on the web is almost impossible, (and my age group are supposed to be the people with the most disposable income). Even ebooks are 80% of the time, (in this writers opinion) a waste of time, as the samples delivered are often no more than the first few pages of the printed book, covering things like copyright, chapter contents and co-authors/how-to-use, (if technical) and often no actual content, as for video rental or video learning most of the time i would want my money back, (if that was possible).

So can anyone really justify over 1 billion web sites, creating new web sites, adding new content for their or their clients site, or even charging for an ebook or video without first ensuring that the sample(s) available actually delivers something worthwhile?

And what do you think we are doing wrong and how do we fix it, when meaningfull casual shopping is not something that the web makes available to users?

Or to put it simply, if i cannot find anything to spend my money on via the web, then there must be something wrong, (saves a lot though )

This topic has been closed for replies.

2 replies

Ussnorway7605025
Legend
July 9, 2017

yes the main thing that got me into web design (back in the day) was the fact that I didn't have to live in the city to make a living from it... good luck making cars from "never heard of it"

Nancy OShea
Community Expert
Community Expert
July 8, 2017

I love digital media.   With the exception of Amazon.com which I find the most user un-friendly retail shopping site on the planet, my online experience is pretty good.   I'm able to research and comparison shop online more efficiently than I can in brick & mortar locations alone.

As an example, I recently purchased an e-book from Nolo for a legal matter I'm working on.  The experience was seamless.  No waiting days or weeks for delivery.  No added costs for paper, printing, postage & handling. The book's content was exactly as represented & instantly delivered in 3 media formats.  Best of all, I didn't have to leave my home to find it.

Ultimately, I hired a legal document preparation service to help me. The entire process from payment to contact signature and legal form completion was masterfully handled digitally through their web site & emails. The cost for this service is not cheap but it is significantly less than having a lawyer's office prepare the very same documents.   And again, I didn't have to leave my home to get this done.  

Nancy

Nancy O'Shea— Product User & Community Expert
pziecina
pziecinaAuthor
Legend
July 8, 2017

That's just the point the people i was talking to where making, you have to know what you want and are looking for on the web. Their complaint to me, (and the one i had no answer for in the end) is that casual shopping on the web just because you want to buy something, be it for the home, yourself, a gift, (for no specific reason) unless one knows or at least has an idea of what to buy, is impossible.

Try entering a search query, "something for the home" and nothing worth while comes up. This also applys to just about everything, the casual browsing that is possible in a shopping center, or even a good book store, is just not possible. Even the menues we create require the user to know at least the catagory of product they want.

The complaints about 'browsing' the web without a specific product in mind, using even the major players sites i tried to search for suggestions turned up nothing, so i was unable to answer how they would do it. I'm not saying there is an answer to what they were complaining about, but when all of them say they have given up buying ebooks or downloadable content, due to much of it not being 'what was advertised' then there is definitly something wrong.

Ussnorway7605025
Legend
July 9, 2017

so your basic problem is that web shopping (for something worth getting) needs you to "think"?