Help improve Adobe Products, Photography

The Adobe dialogue box for Photoshop’s “Help improve Adobe Products” did not have enough room for my suggestion so I thought I would post it here to see what others thought.  

I would focus more heavily on your mobile apps and social media photography. The Photography plan audience you are currently seeking to enlarge will already use or learn Photoshop eventually thanks to your current marketing strategies. Refocus on the larger group of mobile photographers who currently either do not know about Photoshop or think they do not need it. To better understand this audience you need to realize that these people likely only know the photography capabilities of their own phone or free apps, and do not even realize any of the benefits Photoshop or your other apps would have on their pictures, videos, or social media.

However, I would further separate your audiences between professional and non-professional. Because the non-professional audience leans towards only using their phone you could further separate this audience into the social media photography category. Usability testing will show you that this group is not after the robustness of your great mobile apps but instead they are after making their photograph or video as cool or eye catching as possible in the few minutes before they upload it.

In conclusion I would create a new plan for $5 called either social media, social media photography, or mobile photography. Create a new app that combines the tools this audience is after; I would call it Photoshop social, and also include adobe spark. Because of the psychological effect caused by Starbucks and other coffee companies charging around $5 for coffee, people are currently more willing to spend $5 instead of $10 on something new. So take advantage of this to get more people to start using your apps on a monthly basis, but include for free with the first month all the apps in the photography plan. Do this for two reasons, first it gives them the chance to play around with and see the robustness of your apps, and two because once people are already spending $5 a month they will be much more likely to spend $5 more to get all the extra capabilities even if they do not use them all. This would increase your market share in the social media category. In turn the increased knowledge of what your apps are capable of in an audience that previously did not know what they could do would also bring in even more new users from people around the social media audience.