How can one person best use the full suite from a marketing perspective to benefit a non-profit?

LA!  I think that your user name made a couple of us think you were from 'the other Ca'

5 seats? You wouldn't need enterprise, but... CC can help you out.

Consider Dynamic Link (like psd's inside Id docs).  You can create templates that the entire office can update easily.  Using CreativeCloud for print and video alone would be worth it.

You could offer your 1k readers interactive media during your design overhaul.

Where to focus your learning?  Only you know the answer for that but maybe start with:

• EPUBS / INTERACTIVE PDF
• DYNAMIC WEBPAGES
• TYPEKIT (CC)
• ADOBE STOCK (template projects) not just photos
• XD - if you're redesigning ('overhaul') your portion of the site, how do your readers/hosts/members/guests interact with it?

There's so much out there.
Most people haven't called it "Suite" for a long time, but yeah. Subscription is gonna get you efficiency "shortcuts".

From an advertisement / marketing viewpoint, your question might not be focused on client content (all clients have different marketing needs).

You can have generic questions and get specific reasons for how CC subscription might be used by one person (or studio). Here are some modified questions I would ask clients (or yourself).

1. What is your message?
2. How do your nonprofit clients  (or you) want to reach the audience?  (Social Media / Print / Video / Interactive)
3. How do you want to build collateral for campaigns? (Individual creatives / Team (collaborative) / Out-of-house toolkits)
4. How do you want to employ creatives (full time / part time / freelance)
5. Do you want to update and republish your campaigns frequently?

... of course the standard demographic questions apply to the creation of the content within the campaign

1. REACH.

Print

You already know Id.

You might want to consider how to push into interactive media using Id as layout. (you probably know this one)

Video

You can use Ps to create custom, personal video (GIFs) - great for social media. see Cinemagraphs

Want to get more serious?  Check out After Effects to produce advertising and outreach videos.

Editorial Videos - - Stay simple: PremiereClip (free mobile) - doesn't do much, but it's easy to learn.

PremirePro CC - quickly put together a video campaign. It's not as scary as this: Pr CC !!

Interactive

Lots of choices.

Design a website with Dreamweaver CC.

Prototype an app with XD.

Social Media

Yes, there is Adobe Spark (free).  It's not a reason for the whole suite, but you can make your elements better if you have the suite.

It doesn't have the analytics that your NonProfit may need for a serious campaign, but you can use it to easily build collateral for social campaigns.

2~3. Team

You're solo, but if you share assets with teams - learning to create toolkits (templates) is key.  How do you market yourself? Or how do you market the tool? (maybe the answer to that is Behance.com

4. Updates

Creating engaging materials for any marketing campaign is an ongoing challenge.  You need to keep publishing new material frequently (that is relevant to your target audience).

I am a lead animator / editor / creative director.

My advice - - VIDEO.  but that's me.

HOMEWORK - watch these again.

Its a bit vague as a question;

• Do you want young kids to volunteer to walk stray dogs and pick up rubbish
• Do you want local business to sponsor your staff in a fun run
• Do you want government tax cuts and grants
• Do you want average people to donate money to some cause
• Or do you just want to get the word out that you have existed as a group for years and nobody appears to notice

I totally agree that from a Marketing view starting with the Spark Tools is the way to go. from there you will discover your other needs and work into InDesign and Photoshop and perhaps some video.

The Spark Tools will get you far in the electronic marketing, but for print you may want to look at InDesign next.

Oh, and it's nice to see another Canadian on here. ;-)

You may want to look into Adobe Spark Post, Page and Video for starters. In particular their branding component – which will allow you to manage your brand across multiple channels. Id, Ai, and Ps skills are all useful and translatable but not required to use Spark.

If your goal is to market your organization you may find that the Spark offering will get you to a launch point remarkably quickly.