Interesting Article on Aging Creatives - What are your thoughts?

I'm a compulsive 60-something maker. Believe it or not I have several 30-somethings friends that like to hang out with me and consider me open minded and creative..

I'm trying to create marketing materials (brochure) for 60+ something donors to a non profit organization. Everyone tells me this:

the font should be BIG so that they can read it

it must have lots of pictures

colors can not be muted

BORING! and less than fun. Older people like to be surprised and sometimes challenge, at least I do. I need some advice: how do I create marketing materials that don't turn people off but push the envelope and wake people up? HELP!

Speaking as someone in their 60's, I can honestly say that once one reaches their mid 50's, they start to look at life differently than they previously did.

20 years ago, if someone said they wanted something yesterday, I would have tried to get it done as fast as possible, now I say, "you should have asked me last week then", and nothing changes my plans for holidays or weekends.

I also no longer suffer those who think they don't need to keep up, with what is happening in their profession. Or think that everyone else should help them, without any effort on their side.