What design elements make a local service website feel more trustworthy?

I’m working on the design of a local home-service website and I’m trying to make it feel professional and trustworthy without making it look too corporate or overly designed.

The site is for a junk removal service, so the design needs to communicate a few things quickly: what the service does, which areas it covers, how someone can request a pickup, and why they should feel comfortable using the company.

I’m currently thinking about using a simple layout with strong service imagery, clear typography, consistent spacing, and a limited color palette. I also want the pages to feel approachable rather than looking like a generic template.

For designers who have worked on local service or home-service websites, what visual elements have you found make the biggest difference in perceived trust?

Do you think real project photos, before-and-after images, icons, customer reviews, or a stronger brand identity have the most impact?

I’d also be interested in hearing which Adobe tools you normally use for this type of project. Would you start with Illustrator for the visual identity and Photoshop for the imagery, or approach the layout differently?