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kimw41160783
Participant
June 14, 2016
Question

What's the best application to create a simple business video in...??

  • June 14, 2016
  • 6 replies
  • 6208 views

Hi

Just after a bit of advice...

I'm looking to create a simple business video which describes what we do and summarises our website in less than 60 seconds.

I would like it to include photos and illustrations along with some simple animated text.  I'm unsure what would be the best application to use?  I've had a quick look at Adobe Spark but unfortunately you don't have the ability to customise fonts and colours etc when creating videos...

Any suggestions as to what would be best to use? 

Many thanks

Kim

    This topic has been closed for replies.

    6 replies

    KShinabery212
    Community Expert
    KShinabery212Community Expert
    Community Expert
    July 24, 2016

    To me it does not matter the software or the camera (granted you need a quality camera).

    But you have to create a video that is high quality.  If it is low quality no program can fix it.  I say look at the best videos on Kickstarter.  That is a good way to learn how to sell your business.  Look which ones are getting funded.  A great way to learn how to create a promotional video and how to sell what you do.

    No problem can make you look good....  granted good software can help make a good video.  But if you shoot it in bad way then it will still look bad.  If your content in the video looks horrible the video editing software can not change that.  Really research the various types of ways you can describe your work and your company or what you do or what you are selling!  Then choose a way.

    Everything else will fall into place!

    Let's connect on LinkedIn. https://www.linkedin.com/in/kshinabery/
    Sandee Cohen
    Sandee Cohen
    Legend
    June 19, 2016

    Let's start at the end. What do you want people to do? Where is this video going? You Tube?

    who will view the video?

    What customization do you want to do to the fonts? Cause you CAN change some of the Spark fonts. Can you find an example of the type of video you want to do and we'll figure out what soft to use.

    K
    kimw41160783Author
    Participant
    June 21, 2016

    Hi

    Thanks for replying.

    We are currently building a new website for our company - small in size 10 employees.

    I want the video to be on the front page and act as a summary of the entire site.  I want our audience to understand what we do, how we can help them and examples of results we have achieved in the space of 30 seconds, in essence I want our audience to watch the video and think 'I get it, I know what they do and how they can benefit me'.

    I would be happy for the video to included a link to You Tube.

    I'm not 100% sure on the main font needed as we are currently building some new company brand guidelines...

    Thanks

    Kim

    Sandee Cohen
    Sandee Cohen
    Legend
    June 21, 2016

    OK, here are the pros and cons for Spark Video

    Pros:

    • It's so easy anyone can put something together.
    • And it can be updated with the flip of a switch

    Cons:

    • You'll be limited to the fonts of built in text. But you could easily create text with your own fonts and save them from Illustrator and then put them in the video.
    • The bike could not be done in Spark Video
    • You will need it to be hosted on the Spark servers.
    • You can't put videos inside the video. So everything will be static picts of your company, people, offices, etc.
    • It will have Adobe Spark branding at the end of the video. That could be a real deal breaker for most companies.

    So while I love Spark, I don't think it is right for you.

    HOWEVER, how are your InDesign skills? Because the InDesign Publish Online feature might be EXACTLY what you want. Including the bicycle.

    If you want to discuss. And have a small budget for a consultation, I can help. "Sandee at mac dot com"

    EDIT:

    BTW, have you looked at what Spark Video can do? Here are some videos I created that I'm proud of:

    How I Got Started Writing Books

    On Experience

    How To Stay Safe At The Clubs

      Ko.Maruyama
      Community Expert
      Ko.MaruyamaCommunity Expert
      Community Expert
      June 19, 2016

      Maybe too simplistic, but Spark is definitely the easiest audio/video app that Adobe makes:

      And you can do it all on you iPad/iPhone.

      You can switch between 12 different typefaces, but if you need more than that, you might consider setting the type in something other than Spark, then use it as an image card.

      Adobe Spark Video | Animated videos made in minutes

      S
      seanb76399741
      Inspiring
      June 17, 2016

      Hi Kim,

      My advice would be to give Sign Up | Renderforest (renderforest.com) a shot.

      They offer animated and video templates that you can give your own personal flavor to with pics and text at certain intervals.

      There are multiple templates to work with and they also offer a 1 off HD purchase rather than a subscription only.

      There are more options available but I would say to try that site first and then if you want something different or more specific then get back to me and I will advise accordingly.

      Sincerely,

      Sean

      S
      seanb76399741
      Inspiring
      June 16, 2016

      There are some online services that could really help you and your company out.

      Am I allowed to post non adobe websites and services in response to these kinds of questions?

      If not then send me a PM?

      Szalam
      Community Expert
      SzalamCommunity Expert
      Community Expert
      June 14, 2016

      It depends a bit on what sort of animations you want to have happen. Could you please describe with more detail how you envision this video to look?

      For fairly simple things, Premiere Pro would work fine. It's an excellent choice for video editing. However, its focus is on editing and not motion graphics.

      After Effects has a very powerful text animation system and is the industry standard for creating motion graphics. However, it's a fairly complicated software to learn. I doubt you want to spend a few months learning how to use it just for one video. It might be better to hire somebody to do the work for you. You can post in the After Effects forum here or /r/AfterEffects on Reddit and I'm sure you'll get some interest.

        K
        kimw41160783Author
        Participant
        June 14, 2016

        Very simple animations probably typographical, solid colours and simple clean graphics.  Possibly including a few photographs and one or two illustrations which maybe include a very simple level of animation - a bike moving across the screen so the wheels turning for example...

        I'm having a play in After Effects now so i'll see how i get on :-)

        Thanks very much for replying.

        Szalam
        Community Expert
        SzalamCommunity Expert
        Community Expert
        June 14, 2016

        You really need a solid foundation in the basics to work in AE. I'd highly suggest going through some of the getting started resources Adobe provides and going through this useful set of resources. Skip the basics and you'll get really frustrated really quickly.

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