2023 Price Increase for Adobe Pro -

[Mike28151347q7e8]

Outrageous price increase 33.5% from $179.88 to $239.88 from 2022. I can think of very few products or services with this type of increase.  They've got us though . . . a virtual monopoly.

[Moderator moved to Account, Payment & Plan.]

[kglad]

in the future, to find the best place to post your message, use the list here, https://community.adobe.com/

p.s. i don't think the adobe website, and forums in particular, are easy to navigate, so don't spend a lot of time searching that forum list. do your best and we'll move the post if it helps you get responses.

<moved from using the community>

[Nancy OShea]

You can see exactly what you're paying for by logging into your account.

https://account.adobe.com/plans

Subscription rates in North America have increased only 3 times since 2012.  If you're paying 35% more it's most likely to do other factors: 

• Your intro price ended after the first year. 
• You're no longer receiving educational rates. 
• Or regional factors such as taxes, software tarrifs or currency fluctuations.  There's nothing Adobe can do about regional factors.

If you think you're payinig more than you should be, contact Adobe.

CONTACT ADOBE SUPPORT:
================
Online Chat: https://helpx.adobe.com/contact.html?rghtup=autoOpen
Twitter: https://twitter.com/adobecare
Phone M-F, during normal business hours: https://helpx.adobe.com/contact/phone.html

Hope that helps.

[Eric29978455b039]

Today, I got the following as part of an email: 

"We are updating our price of Acrobat Pro from USD89.94 annually to USD239.88 (plus tax, as applicable*) annually which will be reflected at your next renewal date."   

A 267% increase with no explanation? Not good marketing or customer relations, IMO.

[try67]

You must have had some special deal, because the price of Acrobat only changed from $15 a month in 2022 (or $180 yearly) to $20 a month (or $240 per year) in 2023. Still a substantial rise, but I'm not aware of it ever being less than $90 per year, at least not any time recently. I checked back to 2020 and it was $13 then, or $156 annually.

[try67]

NB. Acrobat is far from a monopoly. There are plenty of other applications out there that can create and edit PDF files. It is the industry standard, though.

[RobtRoma]

I had the same increase to my subscription.  It's going to make me move to the standard version once my current subsription period is up.  The extras in the Pro version were nice to have on the rare occasion I needed them, they're just not worth that much of an increase. 

[David28919950yx4e]

i have been with adobe using this product for over a decade.  i dont mind a small price increase, but during these difficult times, to slam us with such whoppign rise, is bad judgement.  We do have other options and as a result will be migrating out of Adobe.   We have a dozen licenses so it adds up.  

[kglad]

@David28919950yx4e 

you should contact your adobe support person.

[Nancy OShea]

@David28919950yx4e 

What price increase? 

Black Friday and Cyber Mondays deals are introductory for 1 year only.

[David28919950yx4e]

i have not been on any special blackfriday or any other deals. maybe my pricing was granfathered, i dont know. 

but it jumped from around $16.99 to $23.99 (adobe acrobat pro) 

[Nancy OShea]

FREE Acrobat Reader -- view, comment & sign PDF.
https://acrobat.adobe.com/us/en/acrobat/pdf-reader.html

Paid Acrobat Pro DC -- the complete solution for creating and saving PDF.
https://acrobat.adobe.com/us/en/acrobat/acrobat-pro.html

[default89zfwo8k0v66]

I knew I wasnt going crazy. Yeah it is a pretty big price increase for the business license. I will be talking with my client to see if they want to jump to something else. Preview for the Mac OS does the majority that Adobe Acrobat Pro does.

[default04fc6t3ti5v7]

Yes, outrageous. My monthly subscription for 5 users went from $84.95 to $119.95. That is a 41.2% increase. I understand inflation and the impact, but this company is just greedy times 4. Unfortunately, one of my critical software packages requires Adobe Acrobat. Otherwise, I would switch to Nitro Pro or something else.

[IT29100881zms4]

Yeah, this is a joke. Scrooge McDuck must be running this company. It was already way too expensive before the price increase.

[default22433108bv5tkf]

Same here, increase from EUR 173,61 to EUR 229 (32%).

It's ridicule. I'm leaving.

And no, no special actions or discounts in prior pricing.

[twmintphoto]

same; I will not renew acrobat pro. $239.88 is way too expensive, for the little I do with it. Will be using preview on my mac which is good enough for what I am doing with PDF. I could understand a 5 to 10% increase, but for an individual it is a lot of money. They should review their position if they don't want to loose existing users

[Tyler27278154n70b]

Agreed. I think I will be moving to Foxit. It is less than half the price for pretty much the same feature set.

Very confusing as to why they would hike the price up this much.

[callibeth1]

I agree. The $179.88 subscription price has been effect for the past 4 years, and it is the regular price, not an introductory or special price. I would understand a 10% price increase, but a 33.5% increase is unconscionable. I like Adobe Acrobat and think it is a good product, but this price increase is too much. I will be cancelling my subscription and educating myself on how to edit, combine, and otherwise work with PDFs using a less expensive product.

[Simon29693305l2vp]

Samething happened to me,  thanks for being a valued subscriber and without any explaination we are increasing your subscription by 32% after 1 year. This is ridiculous! Foxitpdf here I come...

[hexebh]

Guess I'll be doing free trials of all the other PDF programs on the market this year, then, because I also got ambushed by this obscene price increase for Adobe Pro DC. I really don't need Adobe Pro DC any longer anyway, since I've now retired [and am now on a fixed income], and I'm sure I can find better ways to spend USD$254.27 [including tax]. Maybe I'll even find a PDF program that actually allows the user to highlight individual words or lines, like Acrobat used  to allow users to do, too!

[its15258823]

Hi there,

Simmilar increase here, 40% for Adobe Acrobat Pro.  No extenuating justification recieved or special promotion ending, they're just literally putting the prices up by a hefty chunk in one go in their infinite wisdom.

Didn't think it was worth the money at the original price so no complaints for me, hopefully this is enough of a scare for me to get the users who pushed for it onto something open source.  They're not doing anything very fancy with it but just preferred having 'the proper one' if it wasn't unreasonably priced.

Kind regards,

Oscar

[JPed]

Hi I'm migrating our users to Nitro Pro.  At least 50% of costs based upon 1 year subscription. Can save a further 15% if you commit to 3 years. Does everything Acrobat does with a Microsoft Office look and feel.  

[Nancy OShea]

Acrobat Pro document services are now more in line with the price of other Creative Cloud apps/services (approx $20/mo). So this is neither unusual nor unexpected.
https://www.adobe.com/creativecloud/plans.html

That said, Acrobat Reader is still free, the same as it's always been.

FREE Acrobat Reader -- view, comment, & sign PDF.
https://acrobat.adobe.com/us/en/acrobat/pdf-reader.html

Paid Acrobat Pro DC -- the complete solution for creating, scanning and saving PDF.
https://acrobat.adobe.com/us/en/acrobat/acrobat-pro.html

[AE-FTW]

40% increase here in Australia.
We don't use any of the "enhancements" Adobe think justify the increased price.
We'll be taking our money elsewhere.