Reader DC AIP install error 2753: The file 'rdrservicesupdater.exe' is not marked for installation

We have been deploying Acrobat Reader 2017 by slipstreaming it into AIPs and installing using GPOs. Our systems are all Windows 10 Pro 21H2 64-bit boxes.

We are now switching to the DC (continouus) track and have been trying to create our very first AIP.

To do so we first downloaded AcroRdrDC2200220191_en_US.exe (SHA256: 0d434c796a37cfb648e7dbaf4219965076f034e5662a160ea5d626d19baf20b2).

First, we extracted its contents to c:\install :

AcroRdrDC2200220191_en_US.exe -nos_ne -nos_oC:\Extract

Proceeded to create a test AIP at c:\install with the following commands:

msiexec /a C:\Extract\AcroRead.msi TARGETDIR="c:\install"
copy c:\Extract\setup.ini c:\install\setup.ini
msiexec /a c:\install\AcroRead.msi /p c:\extract\AcroRdrDCUpd2200220191.msp

Before trying to do customizations with the Adobe customization wizard, we tried to make a test installation with:

msiexec /i c:\install\acroread.msi

Installation starts and fails with the error mentioned at the top.

Doesn't DC support this method of installation?

I made a test run with MSI logging enabled and I'm attaching the log in case it helps. Thanks in advance for any information provided.