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lightbearers_8003
Participant
April 19, 2025

Crossplatform posting issues (Instagram, facebook and tiktok)

  • April 19, 2025
  • 1 reply
  • 323 views

Am grateful for adobe expresss  tool, started using it some days ago for cross platform posting, but there are some challenges i encountered.

 

1. I can't post videos that is above 90 seconds long as reels especially for instragram, and earlier this year, instagram updated reels limit to 3minutes.

2. When i post reels less than 90 seconds and add a cover image for the reel, on instragram it is published exactly with my cover, but for facebook and tiktok, it does not use the cover i provided, rather it grabs a random area from the reel as cover.

3. Finally, after posting 90 seconds video, on facebook, it does not publish as a reel, it publishes as a post instead.

 

Please could you look into this, i look forward to seeing your reply

Thank you Adobe Express!

    1 reply

    chaimaa.7
    Community Manager
    chaimaa.7Community Manager
    Community Manager
    April 21, 2025

    Hello @lightbearers_8003. Thank you so much for your kind words and for using Adobe Express. We’re thrilled it’s been helpful to you!

    Regarding the challenges you mentioned: you're correct that Instagram now supports Reels up to 3 minutes. However, Adobe Express currently has a 90-second limit for direct publishing, which we’re actively working to update. For now, you can download and manually upload longer videos. As for custom cover images, Instagram allows them via Adobe Express, but Facebook and TikTok currently don’t support this through third-party apps, which is why the platforms may display a random frame instead. Lastly, Facebook may not recognize videos over 90 seconds as Reels when posted through Adobe Express, which is something we’ve flagged internally for review. We truly appreciate your feedback, it helps us improve.

    Please feel free to share any other suggestions on our feedback page here: https://adobe.ly/3Rsoouw;

     

    Thank you again for being part of the Adobe Express community!

    Chaimaa

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