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Best practice: Projects vs. folders in AE?

Community Beginner ,
Mar 28, 2025 Mar 28, 2025

Hi. We're just starting out using AE and would like to know how others are choosing to organise their work using projects / folders.

 

For instance, we have two main 'internal clients' in our department with several distinct products/services each. We also have 'internal clients' across the organisation...

 

My instinct would be to have a project per 'client' and create a folder for each product/service/campaign etc underneath these.

 

Aside from any thoughts/suggestions you might have, I'm especially keen to know of any specific issues/limitations (or missed opportunities) we may face sooner or later with this approach (e.g. practical or technical). For instance, I feel it is not only more logical but would be easier/more viable to share assets with 'clients' this way vs. having every product/service/campaign etc at the top 'Project' level?

 

Let me know your thoughts or advice!

 

Thanks.

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Collaboration , Exporting and Sharing
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Adobe Employee ,
Mar 31, 2025 Mar 31, 2025

Hi 

@blinkertoon

,

Welcome to the Adobe community! It’s great to hear that you’re getting started, and your approach to organizing projects sounds like a smart one.

 

A good way to stay organized is to set up one project per internal client or major department and create folders within each project for specific campaigns, services, or product lines. Keeping a clear naming convention, i.e. ClientName_2025, can make things easy to navigate. You might also find it helpful to use subfolders for design drafts, final versions, social media assets, or video content.

 

To streamline things even further, consider setting up branded templates in your Libraries for quick access and consistency across your projects.

 

Hope that helps.

 

Regards,

Tarun

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Community Beginner ,
Mar 31, 2025 Mar 31, 2025

Great, thanks Tarun - just what I had in mind 🙂

One final question, for now at least: you mention setting up branded templates in our libraries. I briefly moved our brand kit to a library, as understood this would make it more widely available across projects (if not our wider organisation). However, it just looked like a collection of files/folders then, much as we have in Teams/SharePoint - and so presumably lost the feature of applying it to assets etc.

Could you help me better understand this, or simply point me to anything online that explains the best way to use libraries, esp. In relation to brand kits?

Thanks again.




Neil Hart

Head of External Engagement & Operations

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Adobe Employee ,
Mar 31, 2025 Mar 31, 2025

Thanks for your response 

@blinkertoon

,

You can check the article below for more info-

 

  1.  https://adobe.ly/3FQRFfS
  2.  https://adobe.ly/4cgA259
  3.  https://adobe.ly/4idVskV
  4.  https://adobe.ly/44c2Fya

 

Let us know if that helps.

 

Regards,

Tarun

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Community Beginner ,
Mar 31, 2025 Mar 31, 2025

Thanks Tarun (and for removing my email footer details...)

 

Brand links are useful but maybe it's libraries I need to better understand (esp. related to brand kit and why would / not consider moving this to a library i.e. prop-con).

 

Again, any help you can offer on that much appreciated!

 

Thanks.

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Community Beginner ,
Mar 31, 2025 Mar 31, 2025

PS would this be the best place to start to better understand libraries? PS not check to see if explains the brand kit > library conversion...

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Adobe Employee ,
Apr 01, 2025 Apr 01, 2025

Thanks for your response 

@blinkertoon

,

I see you've got the response here- https://adobe.ly/3XF0OOw

 

Regards,

Tarun

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Community Beginner ,
Apr 01, 2025 Apr 01, 2025
LATEST

Sure did - thanks again @Tarun Saini 🙂

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