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Megan33970757zq9d
Participant
November 30, 2023
Answered

Brand vs. library

What is the difference between a brand and a library now that both can have colors, fonts, and templates? Which should I use if I want to let people use our fonts, colors, etc in their designs?

    David__B
    David__BCorrect answer
    Legend
    March 31, 2025

    Hi @blinkertoon

    My unofficial response would be
    - If you are going to use the content regularly in other Adobe apps other than Express then just a library might make more sense
    - If you're working primarily in Express then use brand

    Libraries have additional features and support other content types beyond what is available in Express, and you could run into compatibility issues if you use them in other Adobe desktop products regularly.

    Hope that helps,
    Dave

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    18 replies

    Rutger H
    Known Participant
    April 16, 2024

    For some reason my brand did not show up. When I searched the name it did. Then I clicked on "Use as library" which resulted in my brand being lost. How to undo this? And I'm still not understanding the difference between a library and a brand. The article below only says: just use brand as it's easier to share with others. @Adobe, is brand replacing Libraries? Or is Brand for Express whereas Libraries are for Illustrator etc? Please clarify.

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      blinkertoon
      Participating Frequently
      March 31, 2025

      Hi. I've asked this question as part of a separate post (sorry) but just found this thread and the original message from @Rutger H is my question exactly, i.e. pro/con or intended purpose / relationship of using brand kits vs. libraries (esp. when you have the option in the brand right-click to "Use as library").

       

      Any final thoughts before we just dive in and assume brand is the way to go, please share 😉

       

      Thx

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      David__B
      David__BCorrect answer
      Legend
      March 31, 2025

      Hi @blinkertoon

      My unofficial response would be
      - If you are going to use the content regularly in other Adobe apps other than Express then just a library might make more sense
      - If you're working primarily in Express then use brand

      Libraries have additional features and support other content types beyond what is available in Express, and you could run into compatibility issues if you use them in other Adobe desktop products regularly.

      Hope that helps,
      Dave

      Translate
      J E L
      Community Expert
      J E LCommunity Expert
      Community Expert
      December 2, 2023

      Hi @Megan33970757zq9d, I think using brands to share with others is the way to go. It's explained here: https://helpx.adobe.com/express/using/shared-brands.html

       

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