Contact Us page appears before Home page in SERPs

[paulk7737514]

I have done a site for a company who had let their domain name expire and purchased a new, different domain name for the website. It is normal that their other listings should be given more weight by the Googlebot (Facebook, etc.) but strangely, the contact us page appears just before the home page in the Google SERPs. It is a dynamic site and the only copy appears briefly on the home page as a teaser, of which the majority appears on the contact us page. Is this the answer to the question?

[Jon Fritz · Accepted solution]

Content is king.

If your homepage has very little html text content compared to the other pages of the site, it won't be considered as relevant to the viewer's needs and will list lower.

[pziecina]

To add to what Jon has said -

If you have used the html5 doctype and the home page is all divs, but your contact page uses html5 semantic mark-up, (remembering that form and form elements are html5). Google also gives a higher listing to pages using html5 semantics.