Best vector format for logos
I have to create logos and icons for clients. Traditionally I would supply both vector EPS files and bitmap PNG and JPEG files. However, recently clients have been expecting vector format logos, rather than bitmap. And in a format that they can use in:
Adobe CC
Affinity software
Canva
Word and Powerpoint
EPS
Files can't be used in Canva or Microsoft apps
SVG
Doesn't support CMYK and have other issues https://community.adobe.com/t5/indesign-discussions/placed-svg-files-do-not-fill-frame/m-p/14437985#M562818
AI
Isn't supported outside of Adobe
I've never thought of saving logos and brand assets as PDFs, but I assume all the apps above can open a PDF file. PDF supports CMYK and RGB. And this could be the way to go?
Any recommendations welcomed!
