Design Billboards, business cards, flyers and brochures in Illustrator.

[daisy_ogaba]

Hello, 

I hope you are well. 

What are the dimensions for print billboards, business cards, flyers and brochures?

{Renamed by MOD}

[John Mensinger]

There may be some "typical" dimensions for each of those items, but there are no universally applied standard sizes. In cases like flyers and brochures, the designer chooses the size. In the case of a billboard, well that's usually a physical piece of wood that actually exists somewhere and the design must be sized to fit that particular one.

[daisy_ogaba]

Thank you so much John

[Srishti Bali]

Hi Daisy,

Thanks for reaching out. As John mentioned above, generally the size of a billboard is as per the requirement. In the US the standard sheet size for billboards is 27 x 40 inches (2'3" x 3'4"). You can also take a look at this video tutorial: https://www.youtube.com/watch?v=laVxAyKNKfo

Here's the complete list:

• For Billboards: https://www.papersizes.org/billboard-sizes.htm
• For Brochures: https://www.printrunner.com/brochures/standard-brochure-sizes.html
• For Flyers: https://www.canva.com/sizes/flyer/
• For Bussiness Card: https://www.printingforless.com/Business-Card-Specifications.html

Hope it helps!

Regards,

Srishti

[Monika Gause]

If you want to use online printing services, contact them before setting up anything and ask which sizes they offer.

Same goes for everything else. Billboards have to be applied somewhere and sizes vary. So it's always necessary to contact people and talk.

[Bobby Henderson]

Before anyone starts designing a billboard layout that person has to know two critical things: 1. the target billboard's size and 2. the artwork file requirements of who will be printing the billboard.

Outdoor billboards are built in a wide variety of sizes. The size standards can also vary depending on the country, with units of measure going from inches/feet to metric (meters, centimeters). Various companies will use terms like "junior poster," "poster," "bulletin" and "spectacular" to describe a specific billboard size, but those terms are mostly meaningless since the terms seem to be applied in a flexible manner from one outdoor advertising company to the next. The main thing that matters is the numerical dimensions of the target billboard.

Most billboard ad layouts will feature a mix of pixel-based graphics (photos, other stuff made in Photoshop) and vector-based graphics (logos and other stuff made in Illustrator). Any service bureau that does grand format printing will have specific artwork requirements. Learn those requirements before getting too deep into designing that billboard layout. Very often these service bureaus will ask for artwork to be designed at a certain scale, such as 1" = 1'. With billboards that sort of thing is necessary since a full size billboard layout will not fit on Illustrator's maximum size art board (227" X 227"). Raster-based imagery needs to be created along their guidelines. One common standard is 300ppi at 1" = 1' scale which translates to 25ppi at full scale. That may seem low, but billboards are typically viewed from a far distance. Anything super high in resolution will be overkill. There is also no point in "up-rezzing" an image to a crazy high level since that doesn't add any actual detail or resolution to an image. Large format RIPs do their own scaling work to soften any visibly coarse pixel grid. Other obvious tips: convert active fonts to outlnes, expand any live effects (especially any that rely on plug-ins to work). Make the Illustrator file you upload to the billboard company's server something that can be opened on a plain vanilla installation of Illustrator with no fonts installed.

[Vajjha]

Hey @DA 

There are no standards dimensions for print billboards, Business cards, flyers etc.
But you need to follow specific dimensions ratio with your promotional requirements.
Here is an example for different sizes of Bill Boards/Large Format printing.
https://www.newprint.com/blog/large-format-printing/

[Bobby Henderson]

There are indeed standards for items like billboards in terms of geometry, bleed, file types accepted, resolution of pixel-based imagery, etc. Custom sizes for billboards are actually quite rare. Most use a standard size to maximize their appeal to companies spreading an ad campaign across many billboards regionally or nationally. Most service bureaus who do grand format printing work will have technical guidelines available so customers can build their files correctly. A customer can't merely upload just anything to be printed.

Generally speaking, a pretty limited group of people will be ordering billboard faces in the first place: people who work either in outdoor advertising companies and/or sign companies. An end user needing a billboad to advertise a small business is going to have a rough learning experience trying to go the DIY route.