How to make text editable?

[Teresa Smags]

I want to edit the word ON to match the smaller size AND shows. Then, I would also like another saved file that shows the tagline in gold color (#C5A100) instead of red, when the metallic golf has a subtle vertical highlight to it.

Please help!

[Doug A Roberts]

Hi Teresa,

What happens when you try to select objects in this file?

What do you see listed in the layers panel?

[Teresa Smags]

Does the pic below tell you? 

I tried the RETYPE tab, but that didn't allow me to edit text; it still sees it as an object.

[Monika Gause]

It's a raster image. You cannot edit text in a raster image. This is also not the sort of thing that Retype would have solved reliably. 

You need the vector source file.

[Jacob Bugge]

Teresa,

Presuming vector artwork (outlined Type), it is possible to do it (more or less accurately) in a few steps based on some fundamental proporties, as long as you wish to use the same letters.

The AND is more or less half size of FACTS and STATS (a wee bit thinner), and the second line is a bit smaller to fit the same width, so you can, leaving the first line unchanged, always keep backups of artwork underway:

0) Start with two copies of the entire artwork, then create two complementary Clippings Masks/sets, one with the second line NEWS ON NEWS visible and one with the rest visible, and go on with the former while hiding the latter;

1) Create a copy of ON all by itself (create a rectangle centred round it and make a Clipping Mask/set to hide everything else) and scale it down uniformly to half size;

2) Create a corresponding copy of each NEWS instance and move them symmetrically together to create a fit round the small ON from 1) corresponding to the fit in the first line; You may need adjustment to have it look right;

Now you have a shorter second line from 2);

3) Scale up the second line from 2) uniformly to fit the length of the first line;

4) If desired/needed, apply the Effect>Path>Offset Path with a small negative amount to the small ON to improve it/make it more consistent with the AND;

5) Show the rest of the artwork from 0) round the edited second line and consider/make changes/adjustments for desired/needed improvements, maybe owing the the slight increase in the height of the second line.

Edit: I had to leave for quite a while after almost finishing the answer, then just finished and sent without knowing that it was ruled out already.

[Teresa Smags]

Can someone quickly recreate so I can edit? The data is as follows:

• Color Palette:

  • Navy: #1B2A41 (C:100 M:86 Y:35 K:39)

  • Red: #B22222 (C:25 M:100 Y:100 K:25)

  • Gold: #C5A100 (C:18 M:25 Y:100 K:12)

  • White: #FFFFFF

• Typography:

  • Headline: Bold Sans Serif (Arial Black / Montserrat ExtraBold)

  • Tagline: Modern Sans Serif (Helvetica Neue / Montserrat Regular)

• "ON” resized to match “AND”

• Tagline centered, modern sans-serif font

• Metallic gold includes subtle vertical highlight for depth

• Navy + transparent background layers

• 300 dpi

• 0.125” bleed & trim marks

[Doug A Roberts]

This is not a job posting board. If you have tried to recreate this and hit roadblocks, please ask specific questions and I'm sure someone will try to help.

[Bobby Henderson · Accepted solution]

None of the type families you mentioned (Arial, Montserrat, Helvetica Neue) were used in the original image. Also, the original raster-based image looks like it was generated via so-called AI. There are strange quirks with the lettering that are common with AI-generated images, such as that strange semicolon. AI doesn't know how to do type very well.

The condensed type looks a lot like Trade Gothic Condensed. Adobe Fonts has a Trade Gothic Next package, but it doesn't look quite the same as Trade Gothic. Latino Gothic Variable might be a decent alternative. The smaller type looks kind of like Gotham with a little bit of Futura or Avenir mixed into it.

Using Illustrator you'll just need to lock down the original image on one layer and build new type objects over the top of it on another layer. Fairly simple process.

[Teresa Smags]

Thank you, Bobby, very helpful!