Logo Exportieren

Als was speicherst Du die Datei?

Und von welchem Programm druckst Du sie?

Was für ein Drucker ist das?

Wie sieht das Ganze aus? EIn Foto wäre gut. Vielleicht ist es gar nicht pixelig, sondern ein Halbtonraster.

Lydia,

A logo that is (also) used for print ought to be (originally) created in CMYK Color Mode, not RGB, because othewrwise the final colours will be disappointing. RGB has a wider gamut (span of colours), and especially bright and vibrant colours are lost when turned into CMYK. In this way you get the most consistent colours across all different uses, both print and screen; and the conversion into the wider RGB gamut is far more satisfactory than conversion into the narrower CMYK with significant loss of colours.

And it ought to be printed directly from the vector artwork, not from a raster format such as PNG/JPEG (JPG). Raster formats are made of pixels (small squares) at a sudden size determined by the resolution. When scaling up, or with inadequate resolution, the pixels can be seen.

Vector artwork remains smooth when scaled up, so you get the best possible resolution that the printer can produce.

It is best to print on a printer using a PostScript (emulating) driver to remain in CMYK all the way and get the best possible quality including resolution.

If you print on a non PostScript printer, you get better results if you save a copy of the logo as PDF (make sure to avoid wrecking the artwork by saving it as PDF so you use the original AI version) and print from Acrobat.

Further, if you print on a small office/home printer, it will work with RGB and convert the Cyan/Magenta/Yellow (and blacK) to Red/Green/Blue in its own way, thereby making 2 colour mode conversions, first CMYK > RGB then RGB > CMYK, with significant loss of quality; in that case it will be better to convert the artwork to RGB in AI in a controlled manner.

And in any case colour management is also important.