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It is probably done with an envelope (each word its own envelope distort)
Or you could try an art brush: https://youtu.be/k-GMScdphco
The text was probably wrapped around the curve by turning the lettering into an Art Brush and applying it to a source path curving around the circle. The Reform Text plugin from Astute Graphics can also curve text more gracefully (while keeping the text editable); it still slightly distorts the text to make it follow the a curve more precisely.
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It is probably done with an envelope (each word its own envelope distort)
Or you could try an art brush: https://youtu.be/k-GMScdphco
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The text was probably wrapped around the curve by turning the lettering into an Art Brush and applying it to a source path curving around the circle. The Reform Text plugin from Astute Graphics can also curve text more gracefully (while keeping the text editable); it still slightly distorts the text to make it follow the a curve more precisely.