Help! Indesign file blurry when saving as a Jpeg.

[Lyndsay24130315r6dz]

I am working on some ads for a website - the size of the file being 628 x 90px. Any time I try to export them, they come up completely blurry, however whenever I up the DPI setting, the physical size of the file becomes larger and is rejected by the website it will be advertised on. png's are saving similarly. I have not had this issue before.. I feel there might just be something simple I am missing? Thank you!

 

[Eugene Tyson]

If you open it up in Photoshop you will see the dimensions are off - because InDesign exports to jpeg with unusual method. 

It's probably happening because the website is scaling the image, and doing a bad task of it.

Best method I have found is to export as PDF first.

Then open the PDF in Photoshop and resize to your needs.

I find this method gives the best options and results.

[rob day]

Hi @Lyndsay24130315r6dz , The 628 x 90 pixel dimension is too small to resolve the small text point size you are using. If I zoom in on your example set to 628 x 90px, and measure a lowercase e, its pixel dimensions are only 5px x 6px—not enough to draw a legible e. If you really are limited to the 628 x 90 pixel dimension you can’t use such a small pt/px size (10pt?) for the text.

[Eugene Tyson]

File supplied here isn't the dimensions mentioned

An when resized it's not the right ratio

Here it is resized to the actual required size at 72ppi (I know)

[rob day]

Even at the provided 1250 x 174 dimension the lowercase e is being drawn at 10 x10 px—the type is just too small to be resolved in such a small pixel dimension.

[James Gifford—NitroPress]

Besides all prior answers, which cover the technicalities... you can drive a nail with a screwdriver, and you can do web banner graphics with InDesign, but...

[rob day]

Hi James, What application would improve the rasterizing of 10px type?

Given the small pixel dimensions, the only way to affect the look of the type would be the anti-aliasing applied to the text, but that wouldn’t change the problem of drawing a lowercase e in a 5 pixel square. If I imitate @Lyndsay24130315r6dz text—10.5px Futura— in a Photoshop text layer there’s no meaningful improvement: