I have a close up picture of a coffee mug from IHOP (International House of Pancakes). As you can see in the photo here, the ink of the IHOP letters have a cracked texture. But the 'cracking' aligns or flows in the direction of the font or letters. (Look at the photo at 100%)
ANY THOUGHTS on how to reproduce this effect?
I am making or mimicking this font with other text - but I want the same cracked ink look.