Generative AI not working for my students

Hello all! I teach photoshop and illustrator at a city college and despite the fact that we have the latest Adobe versions, my students cannot access the generative AI features while in classroom. The apps are licenced to the college, but everyone logs in with their own Adobe ID and password. I log in with my contributor account and I have AI features working, but my students log in with their personal accounts and even if we use the same computer, the generative AI is not woking for them. Everyone's situation is different, but some get the message as the attached, and for some the feature just does not work...  We are all using the Adobe apps licensed to our college - why are we not getting the same experience and why AI only works for some users? Has anyone encountered this problem? How can it be fixed? Is it a problem with Adobe accounts that were not created the right way? Or does the admin at the college have to authorize Firefly for all users? If that's the case, how do they do that? Because our IT people do not know anything about Firefly, but I'd like to give them tips so all my students can have the same experience with the apps. Thank you!