• Global community
    • Language:
      • Deutsch
      • English
      • Español
      • Français
      • Português
  • 日本語コミュニティ
    Dedicated community for Japanese speakers
  • 한국 커뮤니티
    Dedicated community for Korean speakers
Exit
0

Should We Switch from JPEG to WebP on Web Sites?

Contributor ,
Sep 11, 2024 Sep 11, 2024

Copy link to clipboard

Copied

I have read that switching the images on our organizations web sites from JPEG to WebP is good for SEO.

 

And that the file sizes are smaller with WebP. And I can't see any difference between the two on side-by-side comparisons unless I zoom in. A lot. And then the WebP images seem to have less artifacting.

 

Is there any reason NOT to switch?

 

 

TOPICS
Web

Views

131

Translate

Translate

Report

Report
Community guidelines
Be kind and respectful, give credit to the original source of content, and search for duplicates before posting. Learn more
community guidelines
Adobe
LEGEND ,
Sep 11, 2024 Sep 11, 2024

Copy link to clipboard

Copied

AVIF and HEIC are technically better formats than WebP. JPEG and PNG are the most widely supported.

Votes

Translate

Translate

Report

Report
Community guidelines
Be kind and respectful, give credit to the original source of content, and search for duplicates before posting. Learn more
community guidelines
Community Expert ,
Sep 11, 2024 Sep 11, 2024

Copy link to clipboard

Copied

Several specifications have been proposed to replace the rather troublesome jpeg format, but none of them ever seemed to get off the ground, including webp.

 

Here in Norway, newspapers and broadcasters all seem to have settled on AVIF.

Votes

Translate

Translate

Report

Report
Community guidelines
Be kind and respectful, give credit to the original source of content, and search for duplicates before posting. Learn more
community guidelines
Community Expert ,
Sep 11, 2024 Sep 11, 2024

Copy link to clipboard

Copied

LATEST
quote

I have read that switching the images on our organizations web sites from JPEG to WebP is good for SEO.

By @Dirthmitore

==========

Rubbish click bait.  File type has no direct impact on Search Engine Optimization. SEO is baked into your keyword rich text content and proper use of good semantic markup: <h1>, <h2>, <h3>, <p> <li>... tags.

 

The advantage of using lossless compression file types like WebP and AVIF are better performance without excessive bandwidth.  Users on limited data plans will appreciate the conservation of resources.  But the decision to use compressed files or not should be based on your needs and those of your target audience. 

 

According to Can I Use browser statistics:  WebP has 95% support from all modern browsers whereas AVIF has slightly less at 92%. 

See screenshots.

 

image.png

 

image.png

 

In the interest of fairness,  it should be noted that JPG XL and JPG 2000 have almost no browser support at this time. As such, they should not be used in production sites.

 

Hope that helps.

 

Nancy O'Shea— Product User, Community Expert & Moderator

Votes

Translate

Translate

Report

Report
Community guidelines
Be kind and respectful, give credit to the original source of content, and search for duplicates before posting. Learn more
community guidelines