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Because some apps, like web browsers, show things at double size, rather than the "real" size. Photoshop doesn't, so photographers can get full use of the high definition monitors they paid for. So, zooming to 200% is perfectly normal; it's entirely wrong to assume 100% means the same in all apps. Unfortunately people often decide the first app they use is "right" so all the others are "wrong". No, just different.
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@sylvain5C1E I can see this is normal and all depends on your screen resolution which photoshop allows users to adjust the view for their work.
Hope this helps to understand the theory between screen resolution and zoom view according to the file dimensions while editing in Photoshop.
Thanks
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In Photoshop and most other image editing applications, 100% does not mean “actual size.” Instead, 100% is defined as one image pixel to one screen pixel. Are you using a computer with a Retina/HiDPI resolution display? Those displays have roughly twice the pixel density (2x) of older (1x) displays, so the pixels are half as tall or wide. So when you view pixel graphics at 100% in any photo editing application (not just Photoshop) on a display with 2x pixel density resolution, the art looks half as large as on an older 1x display.
Web browsers compensate for this by enlarging images by 2x on Retina/HiDPI displays. To have Photoshop match the automatic 2x scaling done by the web browser, it must be viewed at 200% in Photoshop.
Displaying web graphics at 200% is the normal way that web browsers adapt to a 2x Retina/HiDPI display so that graphics do not look too small. If you want to prove this, display the 728 x 90 px image in a web browser, take your own screen shot of it, and measure the dimensions of the graphic in the screen shot. Measuring the screen shot will reveal that the web browser is displaying the graphic at 1456 x 180 pixels (2x enlargement) to make it appear at the expected size on a Retina/HiDPI display.
So the solution is to view at 200% in Photoshop. If you like keyboard shortcuts, remember that you can assign your own shortcut to the View > 200% command.
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