Redemption code should have shown in the final Order Completed page and an email or two should have been sent to you from amazon. Anyway you can go to amazon.com >Your Account > Your Digital Items, and your purchase item should be listed there along with Product Key Type which in this case is the redemption code. You will still need to click on the link mentioned right above the key "How to redeem this item". There again a URL is mentioned; once you go to that URL, you will need to enter the redemption code (Product Key Type) and a serial number is generated. This serial number you will need to enter to serialize and activate the product after installation. I understand this whole process is too much when product is purchased from amazon.com.