Confusion about titles and keywords

[DailyLifeImages]

Hey, Recently I read an old article of Adobe about Keywords. But I want to confirm some of the things I read their as that post was very old and now Adobe may have new rules.
1. Is it correct that titles aren't searchable?
2. Is it correct that the first 10 keywords are most important keywords and the visibility of your assets depend on them?

[daniellei4510 · Accepted solution]

I believe it's been determined that titles are now searchable. When possible, repeat as many of the most importamt 10 words from your title into the keyword list. You won't always have enough 10 important words in your title to do so, but do as many as you can. In fact, I'll often adjust my title if I come up with a keyword that wasn't in my the title originally. At least that's my approach.

[DailyLifeImages]

Actually I first do keywords of the asset and then based on those keywords I write title.

[daniellei4510]

That words, too. 🙂

[daniellei4510]

Let me go into more detail. I used to use ChatGPT so help me with keywording by inputting the following command:

Provide a paragraph of 20 to 30 individual keywords separated by commas. Do not repeat any keywords. Start the paragraph in lower case and do not end the list with a period after the last keyword. List the keywords, in order of relevance, based on the following image title: 

I would then copy and paste my title at the end of my command: Studio portrait of a regal looking Afghan Hound.

Which would result in the following list:

dog, Afghan Hound, regal, portrait, studio, canine, pedigree, purebred, elegant, long-haired, dignified, regal, show dog, animal, pet, beauty, luxurious coat, regal expression, breed, champion, graceful, majestic, aristocratic, formal pose, proud, elegant, Afghan hound portrait, canine beauty, purebred dog

As you can see, despite my instructions, ChatGPT didn't alway obey them and I would end up with a few duplicate keywords, along with some compound keywords not separated by commas. I would then enter: Remove all duplicate keywords.

I would then paste the results into my keyword list, adding and re-ordering when necessary any keywords from the list provided by Adobe's keyword suggestions. I'd separate compound keywords by inserting a comma where it seemed best to do so (I'd leave Afghan Hound as is, since someone searching for the same would probably enter this in the search field, but I'd separate regal expression with a comma and remove what would then become a duplicate keyword, regal). Finally, I would eliminate keywords that I felt weren't pertinent. 

I would then adjust my title accordingly: Studio portrait of a graceful and regal looking champion purebred show-winning Afghan Hound.

Obviously, this is a very slow process, but once you do it a couple hundred times, you start to get a feel for what keywords ChatGPT is going to come up with for a given subject and you begin to increase your own keyword vocabulary in your head. Eventually, you'll find you don't need to relay on ChatGPT as often to give you ideas.

[DailyLifeImages]

Matter of fact, I also use ChatGPT. Actually what I do, I give a brief description to chatgpt. Instead of long titles I give text like a 'sunset view' or 'dog on couch' and then after it gives keywords then I write titles.

[Ars_Nova]

I found that prepping chatGPT with context helps achieve more accurate and targeted keywords. For example, before giving it the task of creating a list of keywords, write prompts such as "Do you know what Adobe stock is?", "Can you give me an example of an asset on Adobe stock database?" and "Can you give me an example of keywords used in this asset?".

I use a specific template afterward that gives quite consistent results, the only issue is that sometimes it goes crazy with keywords consisting of two words which I'd like to keep to a minimum. Trying to specify that in the template somehow gives worse results.

[Jill_C · Accepted solution]

1. Titles are now searchable. Test it on a few of your assets.

2. keyword order matters. The first 10 are given more priority by the search algorithm. 

[Ars_Nova]

According to Adobe, Titles do impact SEO page results and are searchable. However, they should sound natural and crafted with the buyer in mind. Adobe suggests using short titles, with around 70 characters out of the 200 available. In my experience, short titles (around 80-90 characters) and long titles (140-180 characters) perform equally well. The length might depend on what assets you're uploading and how much time you want to spend crafting a relevant and targeted title.

As for the keywords, Adobe mentions that keywords should be ordered by relevance and there's also a reordering tool on their upload page, so we can make an educated guess that the first 5-10 keywords on your list should be the most relevant and will have the most weight in SEO page results.

[Abambo]

The 70 characters recommendation is based on google, limiting title search to the first 70 characters. That is search outside of stock. 

[Abambo]

Hey, Recently I read an old article of Adobe about Keywords. But I want to confirm some of the things I read their as that post was very old and now Adobe may have new rules.
1. Is it correct that titles aren't searchable?
2. Is it correct that the first 10 keywords are most important keywords and the visibility of your assets depend on them?

By @DailyLifeImages

1) no, titles are searchable. that post you saw is quite old.

2) the keyword order is important. 

[DailyLifeImages]

One thing I also want to ask that will it help when I add keywords like 'nobody' when there are no humans in the image? I also read this in the same old article. 

[daniellei4510]

That would be a stretch. 🙂 I'd advise against. Yourre overthinking keywords.

[Jill_C]

I think the suggested keyword is "no people", but I rarely remember to include it and it doesn't seem to matter much because the search algorithm seems to be able to detect the absence of people.

[daniellei4510]

That makes sense.

[Alex Bonapart]

Hi,

Yes, titles themselves are not directly searchable, but they still help with engagement and relevance. The first 10 keywords are definitely the most important because Adobe gives them higher weight in search results.

If you want to make this process easier, check out CyberStock.lol. It creates keywords and titles that actually sell using data from over 50 million real buyer searches, plus SEMrush and Google Trends.

You can try it with 20 free credits here: https://cyberstock.lol

Hope it helps.