Licensing question.

[Kastra Ore]

Howdy,

I struggle to comprehend adobe stock licensing.

Im looking at an item i would like to use in my project for commercial purposes.

For example, this one here:

https://stock.adobe.com/ro/search/free?filters%5Bcontent_type%3Avideo%5D=1&filters%5Bcontent_type%3A...

It says License for Free.

So, can i use this item in my project for commercial purposes, like for example creating some video presentation with it?

Another question i have is for the Extended License.

https://stock.adobe.com/ro/search?k=hexagonal+pattern&search_type=recentsearch&asset_id=237092310

This one here. I have to purchse the extended license, like 65 smakaroonies for this one single item to use on my comercial project? Isnt it a bit much just for a single item? Maybe im out of place but for an item like that i expected less.

Im a beginner at this. Let me know.

Thanks.

[Jill_C · Accepted solution]

The type of license you need - standard, enhanced, or extended - is dictated by the manner in which you will use the asset. You can review those differences on this page:

https://stock.adobe.com/license-terms

By all means, if you found an image in the Free Collection, that meets your needs you can use it; however it comes with only a Standard License as indicated on this page:
https://helpx.adobe.com/stock/faq.html#:~:text=You%20can%20also%20discover%20our,%2C%20business%2C%2....

You can't use Free Images in applications that require an enhanced or extended license (such as a webpage or book that will be seen more than 500,000 times). In other words, "free" doesn't mean you are free to use it any manner you want. It just means that you won't pay a royalty fee to download it.

" You can also discover our  free collection of free photos, vectors, illustrations, videos, templates, and 3D assets. All free assets come with a commercial standard license, and you may use them for personal, business, or educational projects."

[Kastra Ore]

So, say i download a free asset, like in the example i gave you. And say i create a video for a client, and get paid. And that client uses the video for his own commercial purposes. If that video is seen by more than 500k people does it count that i used the asset in a way that it was seen by more than 500k people?

[Kastra Ore]

Like an ad for example. I create an ad for a client. And that client publishes the ad and is seen by who knows how many people (because i believe neither him or me will know how many see the ad, in any case he wont tell me). And say more than 500k people see the ad. Does it mean i broke the limit?

[Jill_C]

Read this post for how to transfer a license to a client:

https://community.adobe.com/t5/stock-discussions/transfer-license-to-a-client/td-p/11990240

[Abambo]

Like an ad for example. I create an ad for a client. And that client publishes the ad and is seen by who knows how many people (because i believe neither him or me will know how many see the ad, in any case he wont tell me). And say more than 500k people see the ad. Does it mean i broke the limit?

By @Kastra Ore

It's the print run, not the number of views. The print run also includes the number of downloads in the case of a digital book.

[Abambo]

If you design an add, and you do hand over the add (print ready PDF), you take care of the printing (own printer, managing the printing by hiring a subcontractor, or by sending the ad directly for the client to the editor), you do not need to transfer the licence. You only need to make sure that the print run limit is respected. The print run limit is cumulative. We design adds for being printed in specialized magazines, with runs of 10k. So, we could use the picture on multiple adds (the same design, or modified design) for 50 publications.

You should make sure (for your own “job” protection), that you do not hand over the source files (InDesign with the pictures etc). I do, however, when I work for an agency as a freelancer, but they don't forward that to the client. But in that case, I'm like an employee, doing work for them. They hand me over all the assets that I need to include, and I do not interact with the client. If I interact with the client, I do so for the agency.

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

[Jill_C]

You must transfer the license to the client, and they have to accept the terms of use. 

[Kastra Ore]

Roger that. Thanks for the replies.

[Abambo]

It says License for Free.

So, can i use this item in my project for commercial purposes, like for example creating some video presentation with it?

By @Kastra Ore

Free licences come with a standard or an enhanced licence (depending on the object you want to licence). They can be used, also commercially, in accordance with the licencing terms, the same as you would use for pay assets with the same licence.

Another question i have is for the Extended License.

https://stock.adobe.com/ro/search?k=hexagonal+pattern&search_type=recentsearch&asset_id=237092310

This one here. I have to purchse the extended license, like 65 smakaroonies for this one single item to use on my comercial project? Isnt it a bit much just for a single item? Maybe im out of place but for an item like that i expected less.

Im a beginner at this. Let me know.

Thanks.

By @Kastra Ore

If you have a print run of 500k+ or you use the asset for merchandising (on a mug, a t-shirt), you will need an extended licence. If you have a print run of less than 500k, you can use a standard licence.

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).