Do You Need to Know EVERYTHING?
Do you really need to know EVERYTHING about an Adobe app?
Media technology is ever-changing. There was a time when creative professionals were pigeon-holed as: Photographer, Designer, Illustrator, Writer, Director, Producer, Editor, etc.
Today, one job description may require one primary skillset, but also a series of subset skills. By way of example, many people are in charge of web content for their employer. When they started their jobs, a few years ago, they may have been quite good with working in Adobe Photoshop.
With proper training that employee became an Adobe Photoshop ACA (Adobe Certified Associate: http://www.adobe.com/training/certification.html). As that person grew into the job, some skills with Adobe Bridge and Adobe Camera Raw were natural progressions. Soon Adobe Lightroom became helpful. Next, their employer wanted them to touch-up some documents in Adobe Acrobat, to add PDFs to the website. Now that person’s supervisor needs a few new documents created as PDFs so, our web content creator needs to learn some Adobe InDesign.
In the last sentence, “learn some Adobe InDesign” is the important part. That employee just needs some basics. The work that person is going to do uses pre-designed templates. So, a trained designer he/she is not.
We have enjoyed teaching Adobe 100 Level courses to these people, in a public college setting. Most of those students are in the 29-59 age range and have very good skills with macOS or Windows 10. They also know their way around the Adobe CC UI (user interface). So, they’re ready to learn the basics of an app, quite quickly.
Do they want to take a deep dive into the features of those Adobe apps? Not at this point.
They’re not looking at the scenery from 50,000 feet up. But, that student isn’t timid, either. They’re ready to land and get out and inhale the local air. But, they’re not interested in buying some InDesign real estate, pouring a foundation, and building a permanent home, either.
But, isn’t that what the full Adobe Creative Cloud subscription is all about? That collection of desktop apps serve the multimedia professional quite well.
In short: a permanent InDesign residence? No.
A pigeon-holed job? Today, those things are for the birds. Multimedia professionals are capable of taking skills, reaching out, and constantly growing their own personal capabilities. They gain confidence in building their own workflows.
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