Well Andrew said they want new comers, they want to attract new developers to AIR. I think he's correct, this is the goal number one if they want this tech to survive and have a future. Now as I said, it's not impossible but clearly it's not gonna be easy and it's gonna be challenging. First, marketing of course and I don't really qualify to give advice on this. Second, don't focus on AIR features, focus on AIR attractiveness and by that I mean reassure new comers: yes AIR is in good hand, yes AIR has a future, yes AIR will get bunch of nice new features, etc ... You do this by pushing regular updates, adding new interesting features, a framework that is very ACTIVE is a framework that is attractive. Third, new feature? Personally I think the loss of web publishing option was a big deal (yes you can still publish to Flash but it's useless now), so option to publish to : webassembly/html5/webgl (any really) just like Unity or flutter does. This would boost the interest of AIR immediately. Now can they do it? Can they pull it off? I really wish they do, but it's not gonna surprise anyone I'm not very optimistic right now.
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