To go with mgrenadier's last comment ... my wife and I have had our own business as our total livelihood for over 40 years. There were many 'products' or services offered by similar companies we did not wish to provide for one reason or another. Or ... as it is also an option ... we simply priced the service high enough, that if someone was willing to pay, we were willing to do the job.
Some of these products/services were simply things we found a terrible drudgery to do. Some we found useless, so didn't wish to do something essentially creating garbage. But most were simply beyond the scope of the business we had the time and energy to run.
Like any other individual or business, "Adobe" can decide what products and services fit their interests ... enough payable demand to be worth the investment of time and people. And the distraction of having another product line. They've made it clear that they don't think this fits their concept of moving forward.
Which is their decision to make. I dearly wish they had a modern equivalent of Encore, personally. But I understand they don't see it the way I do.
Adobe is a company totally driven by metrics ... half of corporate Adobe is providing the programs we users use, the other half is providing the programs used by other mega-corps to determine business decisions. To create and use metrics. And Adobe's metrics people basically run the entire show.
Those people look at their metrics and see no future in blu-ray/DVD authoring applications. Neither from an economic standpoint nor from something else dear to the Adobe corporate heart (if there is such a thing ... ) ... which is to be seen as being among the most forward-moving companies of the world. And bluray/dvd is so last-decade to them.
Neil
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