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Kevin-Monahan
Community Manager
Community Manager
September 13, 2024

Bringing generative AI to video with Adobe Firefly Video Model

  • September 13, 2024
  • 78 replies
  • 17171 views

Bringing generative AI to video with Adobe Firefly Video Model

Hello community!

We’re excited to share progress on the all-new Firefly Video Model, which will soon offer Text-to-Video and image-to-video capabilities across ‪@AdobeCreativeCloud‬, ‪@AdobeDigMktg‬, and @AdobeExpress workflows.

 

The Firefly Video Model generates dynamic video that editors can use to quickly ideate their creative vision, fill gaps in their timeline, and add new elements to existing footage. It is designed to be commercially safe and will be available in beta later this year.

 

Learn more here: https://adobe.ly/3MDdjnU!

 

Blog post: Bringing generative AI to video with Adobe Firefly Video Model

 

See this video to get a preview of this exciting tech!

 

 
Adobe Firefly Video Model Coming Soon | Adobe Video

 

Please reply to this post and let us know what you think. I'm very interested in hearing what you have to say!

 

Thanks,

Kevin

    78 replies

    jackthegiantkiller
    Inspiring
    February 14, 2025

    So at what point is the Adobe team going to acknowledge that this rollout was painfully inept: mislead paying users into thinking they could actually explore this new feature, sending them on a wild goose chase trying to comprehend credits and why they don't work, then having the gall to ask us to pay to beta test after 2 unsuccessful generations. What level of delusion are your overlords playing at here?

    Participating Frequently
    February 14, 2025

    I don't think this is mistake but just a hard-core marketing campaign by Adobe to get the loyal users to prepare for the new level of subscription (AI credits). Hype these core users as beta community, tease the product and hit them with the new subscription early. It might seem hard to swallow now, but they'll get used to it. Adobe doesn't need feedback, they need buyers.

    Participant
    February 13, 2025

    I can't provide feedback because I received the "You're in" email yesterday afternoon, and when I tried to access Firefly this morning I'm being told I do not have access to this feature and need to contact my administrator. Why am I being told I can access something I cannot access? I signed up to access the beta version back in October at Adobe Max, and I don't mind the fact that it has taken months, but I do mind the tease.

    droopydog500
    Community Manager
    Community Manager
    February 14, 2025

    Hello @defaultan9qgo38kr13,

    Thank you for your message. I am sorry you are having this problem.

    Are you using a personal creative cloud plan or one from a company/school/organisation (an enterprise or teams plan)? If it is an enterprise one, is it for a school?

    Thanks,
    droopy

    Adobe Community Expert (not an Adobe employee)
    Participant
    February 14, 2025

    Yes it is an enterprise account at a university.

    Participant
    February 13, 2025

    But now my credits don't work. Firefly just tries to force me to by more despite having 80% initiated.

    Participant
    February 13, 2025

    I also don't understand why I am being given credits that I can't spend without ANOTHER subscription

    Participant
    February 13, 2025

    I'm unhappy about having to pay for the videos you created. Adobe subscribers, especially those who subscribe to all Adobe applications, should be able to download them for free.

    Participating Frequently
    February 13, 2025

    Hi, I was really looking forward to try Generate Video (beta)! My request to join the beta community was finally accepted after 6 weeks!
    But what a massive disappointment: I was only given 2 tries (2x 5s videos) before being hit by a paywall for a yearly subscription. As decade-long fully paying subscriber to Adobe's Suite, I would have expected better and more. And if Adobe is truly seeking meaningful feedback from beta users, offering them only two prompts is clearly not serious. So my only feedback will be about Adobe's commercial strategy: brutal, as always. Sorry guys.

    Participant
    February 14, 2025

    You expected more from Adobe than trying to squeeze every penny out of long time subscribers  -- which if you remember all the rate increases were justified by the coming ai feature they now wanna charge us for. 

    Participating Frequently
    February 14, 2025

    Right I remember what felt like every month in last year they were increasing prices, I went from paying $52.99 to now paying $59.99; it felt like every month they would charge an additional $1. Smh!

    Participant
    February 13, 2025

    Hello,

    I tested the AI Video Beta program, but after generating only two videos, I am now being asked to subscribe to a paid plan. Is this normal?

    This tool should be included in the Creative Cloud offering. I currently have the Creative Cloud All Apps 100 GB subscription, and this purchase request seems a bit confusing to me.

    Thank you in advance for your clarification!

    Have a nice day.

    Participating Frequently
    February 13, 2025

    Need some answers as well. 

    Known Participant
    February 13, 2025

    Oh my, this time you guys really outdid yourselves! I just animated an image, and the result is simply outstanding! In my humble opinion, it even surpassed SORA, which genuinely surprised me. I hadn't opened the Firefly page in ages because I always found the quality of the generated images quite poor. This time, I used an image generated by DALL-E, enhanced it in Photoshop at 8K and 300ppi, and the final video turned out fantastic! (I never thought I'd say this to Adobe, but the truth is, you did an impressive job.)

    Known Participant
    February 13, 2025

    Participant
    February 13, 2025

    Please let me know which geographic locations can actually use it. Tried uploading a frame (are there any specifications for file format?) but nothing happens

    Participating Frequently
    February 13, 2025

    So, is this going to be apart of the creative cloud plan? Because for some reason, its prompting me to buy a plan? which is confusing becuase I have the Creative Cloud All App 100Gb plan? Maybe becuase its in Beta still? Would like some clarifications here. Thank you.

    Known Participant
    February 13, 2025

    Same situation here. I have the all creative cloud plan with a lot of credits, and I've just received confirmation I'm in the beta program. Unfortunately, in few minutes, maybe a couple of videos created, Firefly ask me to subscribe a pay plan to use the beta. Hope this is a mistake

    Participating Frequently
    February 13, 2025

    I'm hoping so as well. Awaiting a reply from a Adobe expert. Regards. 

    Participant
    February 12, 2025

    I got an invite to the AI video Beta program, but it only let me generate 2 videos and is now forcing me to purchase a plan option. Not much of a beta program.

    Severine Watry
    Known Participant
    February 12, 2025

    Hi @Carl-Chapman , I am in the same today, I cannot create more without paying and I am a beta tester as well. I reported as a bug as well. Hope this is only a mistake 😉

    Severine Watry