Bringing generative AI to video with Adobe Firefly Video Model

We’re excited to share progress on the Firefly Video Model, a new capability that brings generative AI to video workflows. This model will soon offer text-to-video and image-to-video generation across Adobe Creative Cloud, Adobe Express, and other workflows.

Meet the Firefly Video Model

The Firefly Video Model is designed to help creators:

• Generate dynamic video content from text prompts or images.
• Fill gaps in timelines and add new elements to existing footage.
• Quickly ideate and experiment with creative concepts without starting from scratch.

This feature is built to be commercially safe and will be available in beta later this year.

Why this matters

Video editing often involves repetitive tasks and time-consuming iterations. Firefly’s generative AI can handle technical steps, giving editors more time to focus on storytelling and creative decisions. It’s not about replacing creativity—it’s about making workflows faster and more flexible.

See it in action

Try it soon

The Firefly Video Model will be available in beta later this year. Stay tuned for updates and get ready to explore new ways to create video content.