Now in Beta: Content Credentials in Premiere Pro and Media Encoder

We are excited to announce the first implementation of Content Credentials in Premiere Pro and Media Encoder! This implementation aims to support transparency about the usage of Adobe’s generative AI features such as (Adobe Firefly).  

Content Credentials are a new kind of tamper-evident metadata. They enable creators to add extra information about themselves and their creative process directly to their content at export or download. This information allows creators to receive more recognition for their work, connect with others online, and enhance transparency for their audience.  

Content Credentials are part of a growing ecosystem of technologies available through the Content Authenticity Initiative (CAI). Adobe, along with our 2500+ CAI members, is dedicated to restoring trust online by creating a standard way to share digital content without losing key contextual details such as who made it and when and how it was created.  

What’s new: When exporting a Premiere Pro sequence that contains one or more Adobe AI generated assets, either directly from Premiere Pro or through Media Encoder, both applications will now display a notification that Content Credentials will be included in the exported assets for supported formats. Currently, these formats are: 

• MP4 

• QuickTime MOV 

• AVI 

• WAV 

• MP3 

• JPEG 

• PNG 

• TIFF 

You can read more about this feature on our support page here. Exported files with Content Credentials can be verified here.