Bridge file naming not what it use to be.

I use to be able to copy a cell from MS Excel and paste it in Bridge as the file name. Now I get an error message stating that it doesn't support special characters?? It seems like it's trying to read a formula, not the text. Doesn't seem like a big deal, unless you have tons of new files to create and name based on the document given to me.

REMEMBER: before this latest update (13.0.2.636), I could do this very same copy/paste procedure without issue. Now nothing. I hope this is worth it for Adobe to put it back the way it was.