Add an easy-to-use AR feature that lets designers bring print ads to life with animation, video and 3D elements. Readers could scan the ad with their phone to see the experience, without downloading an app.

**Product suggestion: Bring Print to Life with AR**

What if Adobe let designers add an augmented reality layer to a print ad as easily as adding a layer in Photoshop or Illustrator?

A designer could select parts of an ad, give them depth and movement, and preview how they’ll appear through a phone’s camera. Once published, a reader could scan a QR code and watch the design come to life in their browser, without downloading a separate app.

For example, a product could rise off the page and rotate, a photo could transition into a video, or an illustration could extend beyond the edges of the ad. Imagine a Peerless print ad where water appears to spread across the page, then clears to reveal a restored room.

The tool could include templates, simple animation controls and a way to test the experience before printing. The ad should still work as a normal print piece, with a standard web fallback for people whose phones don’t support AR.