P: Support for HEIC file format (Windows)

You throw jibes at me, Butch, I throw them back. Ah diddums.....

It's becoming increasingly difficult to distinguish Adobe's defenders here as serious, or purveyors of satire and sarcasm. Adobe should "wait and see" and "check progress" on whether or not LR should support the default image format of the iPhone? Not sure whether I should laugh or be outraged...

Thanks for your opinion, John ... I'll certainly give it all due consideration and worth as you have afforded me.

I should have known better than to question the almighty Adobe and by extension Mr. Beardsworth. It must be very satisfying to achieve that level of perfection. We mere mortals can only pray we live long enough to achieve that status.

You and Adobe do seem to know best and we that don't march to your drum beat should bow our heads in shame, get in lock-step with the masses and keep our thoughts to ourselves. How dare we have a different point of view? 

Phone storage grows, connectivity improves, space saving is less relevant. Contrary to your characterisation, Adobe moved ahead of the game by offering a higher quality lossless format, and they see what formats typical Lightroom users use to capture photos with their phones. So it's evidence versus hot air. While it certainly seemed a fair bet that Apple's default settings would lead to adoption of the new format ramping up, it's perfectly sensible to track that progress and see if LR customers do bother with it before jumping to offer native support. Adobe recently said "soon". Fine, that's the realistic approach. Yours is indeed the argument of charging at windmills....

Someone has to tilt at all those windmills for Adobe ...

Some would like us to believe Adobe are hampered by Apple's pace and methodology which puts severe pressure on third party developers ... I don't concur with that premise. 

After all, Apple offers months of advanced developer and public betas for ALL of the new versions of iOS, macOS, tvOS and WatchOS ... nothing Apple offers should come as a surprise to Adobe or any other developer ... yet Adobe seems to always be treading water way behind the curve ... this from a multi-national, multi-billion dollar developer ... that supposedly employs the best minds in the world ... yet, with all those valuable resources and assets, they seem to always be playing catch-up. I don't get why they are always so far behind on such items.

Craig Federighi stated in the WWDC keynote last week (an event where Adobe actually participated) that over 1 trillion images are captured with iOS devices every year ... it should come as no surprise that a new, more compact file format would be welcome news for those users to save space on their devices and in the cloud. Why Adobe would speculate or need to 'wait and see'  if their users would embrace the new format is simply illogical.

It would be nice, especially if Adobe has designs on expanding photography subscriptions to millennial smartphone shooters, it might behoove Adobe to add support for this file format sooner, rather than later.

Why wouldn't anyone get drawn back by hysterical comments like "ignoring" and "lying", threats of Facebook campaigns, unrealistic expectations etc?

You're perfectly entitled to approve of Adobe's current approach. I guess I just don't understand why you would engage regularly on this thread and tell the rest of us why we should be ok with it, too. Why not just ignore it, as most people would do regarding threads that are not relevant to them?

You're perfectly entitled to approve of Adobe's current approach. I guess I just don't understand why you would engage regularly on this thread and tell the rest of us why we should be ok with it, too. Why not just ignore it, as most people would do regarding threads that are not relevant to them?

With respect, comments to the effect of "they said they are working on it" are irrelevant. No paying customer needs to be quiet about pain points they are encountering. People who hate the new Macbook keyboards are very vocal and they voice their opinion daily and continually. If D850 shooters (or name your camera) didn't have file format support for *10 months* post the release of that camera, I'm sure they wouldn't just ask once and then sit silently and wait. I can't even imagine the outcry. I have heard there is a decent-sized LR update coming this month. We'll see if Abode deigned to make this part of the cut.

What's relevant and what I said is that it's not "Ignoring" and "lying" (both?) when this very thread contains a clear, recent statement of intent. It's perfectly reasonable to say "I want it - and soon". But that has to be tempered with realism about whether there is demand to support new formats and about their specific technical and legal/licensing issues (it's not like supporting another variant of the same raw format). Should others be quiet when they are content that something comes when it is ready?

Probably a bug of the website that Adobe « is currently working on »... 😄