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November 11, 2011
Released

P: Ask Adobe to reconsider their new Creative Suite upgrade/pricing policies

  • November 11, 2011
  • 28 replies
  • 551 views

Just a couple days ago Adobe revealed on their blog their new pricing policy that will only allow discounted prices on upgrades for CS6 for only those that hold CS5. Here is the quote from that blog:

"For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6".

Here is the link to that Adobe blog: http://blogs.adobe.com/conversations/...

I believe that there are many Adobe CS users that will not be able to afford the subscription model, nor an upgrade with each cycle. I would encourage Adobe to consider alternatives such as tiered pricing based on users on older versions of CS.

I encourage all others to post their thoughts on this new pricing policy as well. Adobe will listen yet only if enough customers provide feedback.

28 replies

Participant
November 21, 2011
Well, well, well! This user-hostile move of Adobe is all the more reason for me not to bother to 'upgrade' from Photoshop Elements to Photoshop, which was far beyond my means anyway! - And indeed all the more reason for me to keep monitoring the development of competing software from sources that show more respect and consideration for their users and prospective users, with the aim eventually to get completely clear of Adobe.
Philiphttps://www.philipgoddard.com
November 21, 2011
Well I know for sure of one spectacular thing that will be in CS6 if you upgrade.................... the ability to upgrade to CS7 at a lower cost than full price which is what you will pay if you stick with CS5 and then upgrade to CS7 :). Sorry, just practicing for a marketing job at Adobe :D

And kudos to those that are adding their posts providing customer feedback directly to Adobe.

Adobe certainly is making a strategic move with this pricing change. They are doing their best to pave a smoother path for those of previous revisions to upgrade to CS5 at a discounted price now. Whether this is overall a good strategic move for Adobe only time will tell. What I do know is based on this forum and discussions on about 5 other forums and personal contacts, (and what Adobe may not have intended) "is" that Adobe's move has triggered many small businesses to do some strategic rethinking on their Adobe investments. Alternative software may not be good enough for many of Adobe's customers. These customers are not just looking at alternatives. They are also looking at scaling back on the number of "seats" (licenses purchased) and purchasing fewer suites and just getting individual products where needed. Actually, for cost efficiency, these measures probably should have been done anyways. Adobe's move just brought it to a head. Adobe's new strategy may also create a vacuum for some customers that don't come along for the ride. Nature (and business) abhors a vacuum. If the vacuum is large enough it will motivate ways to fill the hole. We shall see.
Inspiring
November 14, 2011
I don't believe Adobe is going down this road. I will not pay a subscription fee for any Software (except antivirus of course) and the change in Upgrade Policy is simply a kick in the face to their customers (except of course the ones that upgrade every single time). I am very disappointed with Adobe. It is like they are trying to blackmail their customers into upgrading every time. Do they not understand that users of their previous versions are also promoting the Software and the Company.

Not happy Adobe.
Edward Caruso Photography
Participating Frequently
November 12, 2011
I will never subscribe to a software package.
Changing the upgrade requirements is a bad move.
If enough customers complain maybe they will revise their decision.
c.pfaffenbichler
Community Expert
Community Expert
November 12, 2011
What a neat example of marketing language: »Adobe Creative Cloud and Adobe Creative Suite: New Choices for Customers« seems to translate to »We have just abolished the policy that our customers have been accustomed to and content with for years and years.«
Inspiring
November 12, 2011
It’s not often I get on a soap box and encourage people to take an active stance against something, but this is just a bad move on the part of Adobe. There are a couple ways you can reach out to Adobe and let them know your thoughts. One NAPP member has started a thread in the Adobe community forums (and from what I gather, they do listen there...), and when one of the senior VP’s at Adobe (Bryan O’Neal Hughes) wrote a guest post on Scott Kelby’s blog, he shared his email address: bhughes@adobe.com. I would encourage you all to use both methods to communicate with Adobe how much you oppose this policy change.
Inspiring
November 11, 2011
I believe, with the addition of Adobe's payment plans (monthly payment options), upgrading each year isn't too bad anymore. I don't mind the change now that the payment options are in place.
Inspiring
November 11, 2011
I, too, am in agreement with John on this topic. I have made the statement in another forum (NAPP) that if some type of change in this new pricing policy is not made, I will no longer be able to update my my CS5 if I miss the CS6 edition. I WILL NOT pay for a full price program again to get CS7 or any other update. And I will never be part of any subscription plan. Adobe has lost sight of its customers who have been so loyal to them. I'm afraid that this loyalty will slip away and Adobe will go the way of Netflix.