Support AV1 Video Encoding and Decoding

AYO, we got AI in Premiere Pro before AV1. 

It's a question but it's being posted as an idea because I want to see if we can push this, yet again, up to a threshold that Adobe will actually implement it. Why is it such a bother and why are we getting generative AI for video when we can't even get AV1 video importing, which so much of media uses, especially in my line of work. 

https://community.adobe.com/t5/premiere-pro-ideas/support-av1-video-encoding-and-decoding/idi-p/14133873

This was last year, there's been more from years before, and still nothing is done. AV1 is a format that is present day, better optimized in size and performance.

Give us AV1 support, let me drag a video into my timeline and it not say, "sorry no can do!" It's not good enough in 2024, esp when a free program can do it no problem. Not my first time seeing this talked about, and not my first time speaking to Adobe about it either, so you told me to post my suggestion, one you've been given many times, there it is. Posted. 

Wise and experienced post there ...

Apple is also part of that group, and they didn't implement support for AV1 on macOS or iOS until years later.

As a general rule, it's safe to assume the following about "crazy" decisions inside big business (or any business):

• Research: These companies do their homework. They know that, for every angry customer who speaks up, there there are many more who are silent. I don't know about Adobe, but every BigCorp I've worked for accounts for this when making business decisions (which is exactly what implementing support for any given codec is).
• Money: This is where it all happens. Which makes sense: Adobe is in business; not charity. When you plonk down an idea for a decision maker, they're going to judge your idea on its merits and its cost. Even a good value proposition can get shot down because of margins. From the outside, we have to infer: make our determinations in the absence of the confidential business context. If you had all the data Adobe does internally, you might see things differently.

The frustration? Understandable. But it's bidirectional. "Do unto others..." and all that.

A little politeness goes a long way. As does research.

@kalamazandy 

H.265 is very effective for creating a viewing copy, but needs to be carefully considered for replacement of ProRes.

If transocding ProRes 422 HQ footage to H.265, it's very important to be aware of the following, permanant changes to the picture and sound:

• Interframe video (all i-frame) is changing to intraframe video (frames with a GOP structure)
• Deep peak signal noise ratio (PSNR) is being reduced to very shallow PSNR
• Audio channels may change (for example, 4-channel mixed down to stereo)

If storage space cannot be made to accomodate ProRersHQ clips (be it source used in a locked cut or an edited master), I would transcde to ProRes 422 LT or ProRes 422 Proxy.

Extremely Passionate Person: You're arguing that he's arguing from a personal position (what "[HE]" wants).

Um. You're posting ad-hominems. You don't back your arguments with data/sources (the burden of proof is on the person making the claim, and your market share estimations could, you know, be improved).

If you want to get somewhere with a rational person, question their content rather than their character.

There's more to this than your desire to stream your gaming or whatever it is (it's hard to tell one sentence from another in your replies). For example, Apple held off on AV1 adoption for a long time. Many of us left MS a long time ago. Try to consider this and reflect on everything you've said.

If you didn't account for Apple, you may not have done your research, and your response might be coming from a very personal, even agitated place rather than a grounded position.

Not having implemented first-party support for AV1 isn't personal; this isn't something Adobe is doing to you. And as you pointed out, there are alternatives to Premiere. You might find a more receptive audience in the forums for those other products.

Expert Tip: Your run-on sentences, while thrilling, noise-up your posts. Use the "Enter"/"Return" key to add newlines to your text, breaking it up into paragraphs for easier reading. It's hard to isolate an argument when its splatched in with editorializing.

The main consistent thing in video post ... is ... the crazyness! Yikes, but ... yeah.

NAB was interesting again this year. As usual, spent time in a number of booths due to the sheer brains available in those places. Adobe, LucidLink, Flanders, BlackMagic, DigitalAnarchy, a few others.

Illuminating discussions with several Adobe staffers, including Alexis Van Hurkman, who's got a new job that fascinates the Hades out of me, but that's all I could say about it ... we'll just have to see what comes over time.

BlackMagic is of course also trying to outguess The Future, and rolled out a couple very different from each other new cameras, and new tools in Resolve. My colorist buds seem to think this is the first new version that really ups the colorist work since maybe 17. And the cams ... fascinate me.

Flanders ... talking about monitor tech, wow is that changing! Very interesting discussion with Bram over there. And Dennis at LucidLink ... something we use daily! ... their amazing service has some new capabilites they were going to roll out publicly today ... but you wanna hear crazyness?

LucidLink had a massive, powerful attack, way past typical DDOS, but ... their systems worked to go into lockdown to protect currently online data, nothing online was breached or lost, and they're working to recover full operations.

Yowza! There's some real nutjobs out there ... and I'd still love it if the Adobe folks could get us AV1 ... Matroska ... ah well ...

For what it's worth, today is 2024-04-30, and I find this thread fascinating. Came here for the content, stayed for your (Haugen's) critical, dispassionate thinking. It's so refreshingly rational.

It's funny that the curmudgeon said "There's a reason everybody's left this thread."

Hello! Many years on, and this is clearly still very much alive.

Keep it up, Mr. Haugen. Those of us who appreciate thoughtful replies are with you.

And that's enough off-topic out of me. Back to learning about the craziness that is the video editing universe...

I received an email that my yearly subscription price is going up. Is this a late April fools joke? If so, I guess I'm the fool for continuing to support Adobe. There's still no AV1 support, STILL no webm support. Greed knows no bounds.

Excellent, thoughtful post!

Having been in pro imaging over 40 years, over the last decade in video post, and with that decade of NAB and colorist meets and whatnot ... it's always fascinating to me how different everybody works.

And that includes people working in the same you name it ... corporatate headquarters, network station, Hollywood facility ... it's amazing how many different paths can get the apparently same final job done.

So defining "which pros" use any tool is ... fraught with issues. I'm still surprised by the pros I run into that don't know squat about something that I think would be very useful for them, but do something entirely differently.

And looking forward to more of those discussions at NAB in a few weeks!