Support AV1 Video Encoding and Decoding

I think you've nailed it on the head with the cameras not having it is likely the cause for lack of support. I think, just like people still stuck in thinking they have to use CMYK for anything related to print (which is pretty obsurd given how the majority of printers work and the majority of content is created primarily for on-screen usage with print as a secondary)

I think people are Definitely being mislead by their own bias with thinking that Adobe cares about professional use first, prosumers next. If this were true, they wouldn't have put work into creating lightroom cloud, Adobe Rush, Photoshop and illustrator on iPad, etc.

They're going to follow the money. One thing you all might be missing are corporate users. There are a Lot of them. And they often barely know how to open the software, but they Pay for it. Granted they are more likely to use Rush in something like this, but Rush is really just Premiere with a different skin on it and lots of limitations so should still apply. 

A few cameras, like Sony a7sIII for example, shoot to odd H.264 formats that record in 10bit 422 and Premiere edits them incredibly speedy. Part of that is likely because so many computers have some form of h.264 video acceleration built in. A few years ago, I remember seeing folks bashing h.264 in the same way. "not an editing format" "will bring your machine to a screeching halt" "low quality" etc. There are tradeoffs, but Sony is definitely recognizing them. You sacrifice a bit of color inaccuracy for files that are 1/8 the size. For something like an internal corporate video, you'd be an Idiot not to find that an acceptable sacrifice. For something like a feature films, probably not. 

Often people focus too much on a detail they care about, not thinking about the quality loss on something else. I'm sure we can all relate when choosing something like a lens for a camera. Yeah, I'd Love a T1.2 35mm but I don't have 40K to spend on a lens and don't want to spend 2K on a lens that has that, but glass with a ton of distortion anywhere outside of exact center. If you only focus on the aperature, you'll end up with a lens that captures a really narrow DOF.

My point is, AV1 Could be a Really nice editing format for users that have a data budget. I have to keep 100% of my footage, forever, because of compliance reasons and I'm currently looking into using H.265 to replace older footage that we are unlikely to use, but are required to keep. (Yes, I know I'd be deleting the old files, but legally there are exceptions for storing the files in an "archival" format without specifying what that means). I was just showing the results to another video professional and he was delightfully surprised that it could hold so much information. AV1 would be even better, but I wouldn't commit to that if I couldn't throw a clip into Premiere. The way I'm converting sLog3 ProResHQ footage to H.265 and the only noticeable loss is film grain in low contrast areas. I tested it on a piece of terrible footage recorded in ProResRaw from an FX6 with the sun through some trees behind the subject, recorded 3 stops too high. Terrible footage. lol

None of it was Great, because ProResRaw IS actually lossy. So in the grain you'll get some oversaturated bits. Those changed regardless of converting, but the overall color of the H.265 wasn't "worse." There was a slight color shift in some mid tone orange, but I had to push that Hard to see, well past anything you would do normally. 

So I get that it might not be "here" yet. But Adobe does things All the time that aren't "ready." I wouldn't assume anyone is lazy, stupid, etc. But it sure would be nice if Adobe would understand that if they added this, then they would help change the industry a bit. As cameras include hardware accelleration, you'll see more of them using formats Like AV1. I'm sure that's why Adobe has an interest in it. As soon as a Pro camera has figured out how to handle the hardware to utilize it if they can do that at an "acceptable loss" for the gain they get in the ability to use cheaper media, less battery drain, and bragging rights of smaller high quality files. My guess is it will be a model that crosses over from Prosumer to Cinema. I'm sure AV1 adoption would be appealing to someone like DJI, who requires light weight for most all of their cameras. 

Lukeripa has great comments.

And your dispersions about motives are so freakin' lame. They just make you sound rather uninformed. I'm no lover of Great Corporations, but I've had enough time in person, over the years, with Adobe staffers and program heads, to know they couldn't care less about any of the things you insiste their greedily scheming about.

Which is not to say I'm always happy with the decisions they make ... which ain't the case. An awful lot of the choices they've made to put emphasis on don't directly help me any. But it's not because they "conspire" against me, or they're greedy ... it's because from their knowledge of that massive user base, what is actually getting used, and by what market segments, they target what will help their important segments first, and secondary targets for lesser needs.

My stuff ... well, often is pretty clearly a low level need. Ah well.

Boards unless overwhelming with hundrwads of thousands of people claiming the same thing is not representative of anything.

In general, if you can count hundreds to a thousand people claiming to want something, you have to multiply that number by 10 to have a number who would have something being considered.

The thing is Premiere Pro wants to cater more to pro users than prosumer users.

And AV1 is not yet used in a professional manner. It's a codec that is used by companies to deal with end users, but it's part of no professional production workflow.

Would it be nice to have it? Sure. But there's no cameras who are using AV1s, just stream recordings.

It seems quite disengeniuos to say that there is not much interest in Av1 when a quick google search of "av1 adobe" pulls multiple pages with different comments and websites covering the topic, not to mention page views from people who didnt comment and just looked for answers. I don't know truly the real reason, perhaps its greed or because of a contract with Nvidia. But this is defintely a shady practice, and it wont end well, nothing bad ever does.

As for the comments adressing the lack of need to upgrade computer components which shows a lack of need for software advancements excluded from older hardware. I get it but its ridiculious when refering to one if not the biggest and best video editing software in the world, in fact this change should have happened 2 years ago when the Av1 codec was getting more popularized and stable, two years later the excuse still remains " But my graphics card is still good!". Lack of personal upgrades should not equate to buisness decisions from a company as a whole, if that were the case then Adobe should halt all future updates as the software is "good enough" as is? 

It seems that there seems to be little care from staff and community support on devising a fix that is not a third party adobe plugin, again this may be due to company contracts to hold on to hevc for as long as possible as it generates money since it is licensed and not open sourced. So greed seems to be the main indecator of a lack of progress, and like I said that will not end well for anyone involved and supporting such things. If adobe didnt charge people and was open source then it would not be at fault. But to charge and deny lack of support over multiple years, while denying claims of its importance is sinister.

Let's see ... the new transcription/edit by text ... completely rebuilt color management ... adding several log formats, and getting the tonemapping designed for them ... several audio improvements ... um ... 

The bigger complaint by more users is too many new things, when a bit more stability would be desired.

It's just they haven't fixed your biggest pain point, perhaps. Understandable, as they've not re-imagined SpeedGrade, so even with all the new CM things, I'd really want some major color corrections changes. So my biggest pain point ain't done either.

It's all from our own point of view though, as humans ...

I would think Adobe would have the resources to hire some more developers after charging people $600+ per year. Where is that money going? If you want to make this software a subscription service, it means that it needs to be continually updated with features that the people demand. We are the paying customers. Without us, there is no Adobe.

@leonmincxy 

The request to support AV1 is at 40 votes.  That's a little low.  Hopefully we'll see it go up.

It's been announced that MKV is being supported, but I forget how many votes that had.  However, it means there's hope for AV1.

Attention Adobe Premiere Pro users,

It's time to address a glaring gap in our beloved editing software: the lack of AV1 support and other encoders. Let's face it – Adobe Premiere Pro may be one of the most expensive editing suites out there, but when it comes to keeping up with the latest encoding technologies, it's lagging behind.

AV1 is not just another fancy buzzword. It's a crucial encoding process that promises superior compression efficiency and visual quality, all while being open and royalty-free. In an era where streaming platforms are vying for the best quality at the lowest bandwidth costs, AV1 is the solution we need.

But here's the kicker: Adobe Premiere Pro doesn't support AV1 or many other modern encoders. While other editing software options are stepping up their game, frankly that's not good enough.

As loyal users who have invested significant resources into Adobe's products, we deserve better. We shouldn't have to resort to workarounds or third-party plugins just to access cutting-edge encoding technologies. Adobe, it's time to prioritize the needs of your users and bring AV1 support and other encoders up to speed.

We understand that software development takes time and resources, but in an industry as fast-paced as video editing, staying ahead of the curve is non-negotiable. We urge Adobe to listen to its user base and make the necessary updates to ensure that Premiere Pro remains a competitive choice for professionals in the field.

So fellow Premiere Pro users. Let's demand the support and features we deserve. Together, we can push Adobe to step up its game and keep pace with the rapidly evolving landscape of video encoding. It's time for Adobe to lead, not lag behind.

AV1 isn't even new, it's already 6 years old. AV1 is royalty free, open source encoding. Why does the best video editing software made for professionals not support it? AV1 offer much more efficient file transfer and compression, it would save a lot of electricity for computers, servers, internet if we could do AV1. Now I'm forced to use inferior encoding or use a free video editing software like Davinci Resolve because it supports AV1 and Adobe Premiere pro 2024, where I pay big money, doesn't. Shocking.

Test this: https://www.voukoder.org/