Support AV1 Video Encoding and Decoding

I'm not defending anything, I'm telling you to face reality.

Reality is AV1 is a new codec despite being around for 4 years. HEVC took almost a decade to be a somewhat universal format, H264 did the same.

The fact it is royalty free does not really matter to Adobe or really anyone - it's cool but the fee for HEVC and the avdantages AV1 has over it aren't significant enough to brute force the format into a standard. 

Like, manufacturers are still prioritizing Dolby Vision over HDR10+, Hollywood does the same, despite the latter being royalty free, and Dolby Vision costing quite a bit and being much more of a hassle.

Also, something being royalty free isn't automatically better. AV1 doesn't really offer a concrete advantage to 24fps/30fps content, and most people do not notice the difference even at 60fps (sport events) where for 4K and HDR broadcasts H265 has been the norm for 2-3 years and it will be for at least half a decade.

AV1 only concrete advantage is space - which is AWESOME if you produce a lot (and indeed game streaming is one) and it will eventually be a standard if SVOD streaming keeps up (which is not a given), but as of now it's still to early.

That doesn't mean that Premiere shouldn't support AV1, they should and it's a matter of time not if, but also you need to understand that AV1 isn't widespread as you think yet, things are slow and take time.

All I'm saying is there's not the priority you think there is to implement it. That is all. I want it to as a content creator (among other things), but I also much prefer Adobe focusing on improving the software and adding things that really make a difference in my worflow. 

[abuse removed by moderator]

Thanks for posting this. I hope Adobe listens to the professionals and adds AV1 support.
You sound like a pro, so I wanted to ask you, what are the top advantages you've found with av1? It's my understanding that the quality is the same as h264, but the file size is reduced. 

I work for Axis Communications one of the worlds largest manufacturers of Network Video Cameras we recently introduced AV1 as the preferred encoding method for all our new and upcoming network cameras - My team produces education material using Premiere and we use a lot of video from our own products when doing so. Premieres lack of AV1 support has forced us to use DaVinci recently or chose the less efficient H.264 not ideal as we want to push the advantages of AV1

I do at least somewhat understand your passion for a codec that is in use among those you work around. And yes, from what I've read, it is a good tool for certaing things. All totally understandable.

As a user of several video post apps, I have constant frustration with every one of them, not having something or things that would make my work easier. But such is Life.

And there were many technical reasons oft given, why Betamax was a much better video tape system than VHS. But alas, straight "reason" may not have been enough. VHS prevailed.

Past that, none of the video post apps has a complete deck of formats in use. Resolve has its holes, as does Premiere ... Avid ... and all others.

Which is frustrating to the max, guaranteed. And also, totally human. We are none of us perfect, either as an individual nor in group organizations.

So do keep pushing for AV1, don't get me wrong. But also, understand if not all other humans see everything as you do. They certainly don't see things the way I do! Ha.

There are sound reasons AV1 isn't racing through the video post industry. Why?

-Despite there are dGPU and iGPU with AV1 decode as well encode support company like Adobe is not bothering to provide a decent software that supports AV1.

I hope it will spread.

-Without even bothering to implement in software which sould be norm years back, it is not going to spread. Just remove HEVC support from Adobe software and let's see how it will be the normal codec even for delivery.

But in the meantime, there are other, far more widely used options.

-Beause they are made available in Adobe apps and not ghosted like AV1 which should have already been launched back years, well tested by now and should be normal delivery codec by now.

I think your 'take' on the previous post a bit odd. None of us users are (as far as I've ever heard) trying to "protect" a codec/format. I don't understand the assumption even! Or why a large company like Adobe would give crap 1 about any specific codec, either.

What would be the point?

Please do understand that explanations are not defenses, they are simply an explanation. Seen by someone with a different viewpoint. And please accept that we all think and see everything differently.

One of my big joys at going to NAB is talking with other video post pros ... and no two ever do anything exactly alike. It's amazing in the variety of approaches.

You like AV1, great, most of us would naturally prefer to always have more choices. So of course, as another user, I've upvoted this a long time ago!

But the explanation offered is quite valid. There are sound reasons AV1 isn't racing through the video post industry. I hope it will spread. But in the meantime, there are other, far more widely used options.

It doesn't matter how much you try to protect HEVC at this point. Here are the reasons that people with common sense can get why AV1 is needed:

1. AV1 is royalty free.

2. It is delivery format so was AVC and is HEVC. Plain and simple as that. If you want editing format then there is ProRes and DNXHR.

3. It is 2025. So, backing HEVC like it is the future is one of the lame statement. If you don't improve or change with time you will disappear. All these companies including Adobe griding their a** to get royalty free and best encoding format which is AV1 is thought as a joke if they are not even bothering still to implement. If HEVC is that good then why are there codecs supported? Simple, right! Give user options on latest and greatest.

HEVC/H.265 is able to achieve similar results, however, it isn't supported everywhere

HEVC/H.265 has been widely supported for the last 5 years - it's the standard run-and-gun codec (mainly news production), it's supported by basically all post-2020 tablets, laptops and smartphones. 

AV1 at the moment is literally confined into the streaming niche, which is nowhere near as importanrt as the news production.

AV1 is awesome but it literally is designed primarily for game streaming due to the framerates and the need to keep constant quality, and yeah above 60fps it is the best format available.

But when it comes to production that actually costs money, H264 and H265 derivatives (so not really those) are still the norm, with AV1 being considered as a delivery format, but even then for delivery Europe broadcasting switched to HEVC a couple of years ago and they haven't finished phasing out H264. 

Sure, Netflix and Prime are using AV1 (for a handful of content), but, again, as a delivery format. 

Should Premiere implement AV1? Absolutely, but it's not as important as this topic wants to think it is. And if any it mainly should be for encoding. 

Been waiting for AV1 support for years! I hope it comes soon. 

hi, is AV1 happening in premiere?
there are some devices out in the field that need av1 codec – ATM machines for instance since they run on chromium os. 
so it would be great for production if premiere can support this. 

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