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Eccentric Locust
Inspiring
April 4, 2018
Under Review

Support AV1 Video Encoding and Decoding

  • April 4, 2018
  • 225 replies
  • 81550 views

AV1 has been becoming a more and more popular codec for not just streamers, but also content creators and filmmakers. Video hosting platforms, such as YouTube, are now implementing AV1 as a way to easily stream video content to audiences at lower bandwidths. Filmmakers, and especially content creators, are asking for AV1 for creating high quality content without too much compromise for file sizes and ease of use when viewing.

 

Having the benefit of AV1 video will help with preserving the best image quality at a much smaller and efficient file size than codecs like H.264. HEVC/H.265 is supported in Premiere Pro and it's a very nice codec. In fact, both HEVC and AV1 perform very similarly. However, it would be wonderful to have the flexibility of additional codecs that are gaining traction in modern media.

 

HEVC isn't supported everywhere, largely due to their licensing slowing down adoption. Meanwhile, AV1 is open source, so it would be easier to adopt without the concern for licensing; thus, making it more popular with platforms than HEVC.

 

Competing video editing platforms have also supported AV1 encoding and decoding for some time and I have been wanting Adobe to look into it for a while.

 

Overall, I highly recommend Adobe include AV1 encoding and decoding support for Premiere Pro. I strongly believe it will heavily encourage more people to create the best content with a codec that is extremely efficient as it is excellent at preserving image quality.

225 replies

Arttek_314
Participating Frequently
October 16, 2024

I looked, as far as I understand it hasn't been added? Is there a technical reason for this, or would Adobe not be so stubborn? Actually, if there is a technical reason, I think they should explain it to their users.

Arttek_314
Participating Frequently
October 16, 2024

Baktım, anladığım kadarıyla eklenmemiş? Bunun teknik bir nedeni var mı, yoksa Adobe bu kadar inatçı olmaz mıydı? Aslında teknik bir sebep varsa bunu kullanıcılarına açıklamaları gerektiğini düşünüyorum.

MyerPj
Community Expert
Community Expert
October 16, 2024

This thread has 6 pages, take a look, even just the recent comments.

Arttek_314
Participating Frequently
October 16, 2024

Friends, is av1 support available in premiere pro 2025? Or do I have to switch to another application?

R Neil Haugen
Legend
October 16, 2024

And understand, none of us are at all against adding any codec.

 

I do think you may feel it's more important to more users than it is. That is all.

Everyone's mileage always varies ...
MyerPj
Community Expert
Community Expert
October 16, 2024

Cheers man.

This thread has gained 85 upvotes in about a year, (it's not overwhelming). Let's hope it keeps going up, and then Adobe may be interested in adding it.

Participating Frequently
October 16, 2024

@MyerPj Why would anyone use non-specialized hardware to encode/decode these days? Oh, yes, everyone does that because Adobe forces us. Why not use a GPU? Specialized hardware is equivalent to a GPU that costs less than $200. Seriously, are you reading what you're writing?

 

Again, should we stop rendering in 4K because 2010 PCs and TVs can't handle it? Is that your logic?

 

Even hardware made for data centers has supported AV1 for years now. Just look at the latest chips by AMD, Nvidia, and Intel. It's been YEARS, not months. Even the latest CPUs from Intel have AV1 encoder.

MyerPj
Community Expert
Community Expert
October 16, 2024

@Raphael297215156mgc 

Gotcha, so you need 'specialized hardware' for it to work reasonably.

Since you know where the info is on Google, do like I did and find a short bit that would be interesting for the thread. Otherwise, you're just relying on... you.

R Neil Haugen
Legend
October 16, 2024

Bluntly ... you don't like a decision. Fine, we all get ticked at the choices made. OK? I have posted a few epic rants here myself.

 

But you are conflating your preferences with all other users.

 

Wrong move.

 

Of the several million daily users, the majority are either happy with the change, or don't care.

 

Even 1,000 unhappy users, would still be only a tiny sub-fraction of the total daily users.

 

Personally I'm very aware of this because on several things important to me, the general user base goes several different directions. My wish ain't ever happening.

 

Yep, i don't like it, but as an adult I accept that everyone works differently, and I am only one (sadly to me!) rather unique user.

 

That's Life.

Everyone's mileage always varies ...
Participating Frequently
October 16, 2024

@MyerPj As I said, yes, Google is wrong. AV1 was heavier on older and not specialized hardware. Today, in 2024, the AV1 encoder is WAY FASTER than H264 and H265. This applies to both recording and exporting.

 

If you like Google so much, look for tests on YouTube. Look for the channel Eposvox, specifically the video where he talks about AV1 on the RTX 4000 Series. In Davinci Studio, using AV1, you can export and record up to 2x faster. That's my experience.

 

Again, your argument makes absolutely no sense. AV1 was once very heavy indeed, but that's no longer the case.