Support AV1 Video Encoding and Decoding

@kalamazandy , that's a 100% red-herring on your part. 😐

Stick to the topic, were they wrong in this case?

Google also suggests you use Glue to keep cheese from sliding off pizza. Google is a Terrible source of information. It is a great resource to Find good sources of information. If you ask it certain questions it will also give as solutions to some problems because enough people provided that as an answer in various places and google forgot to program in sarcasm detection.
Also of the times I am stumped at things and search for them, more often than not, the first results tell you that you can't do the thing. Keep searching, keep searching, dig around a bit, and I find the answer which IS in fact possible. I have found an incredibly high frequency with Mac users responding saying you can't do something compared to others, furthering my opinion that many people think they know mac well, but that is because they don't do anything that can't be done on their phone.
Anyway, I wouldn't go around quoting as search engine being more reputable than a person. The person at least has some level of intelligence. Google's Ai is a LLM, so is both incredibly smart and incredibly stupid and it doesn't know the difference.

[abuse removed  by moderator]

I'm very sorry to put it like this, but I now understand why Adobe has so many anti-consumer practices and yet prospers. Why would they care? Even after every possible offense to the consumer, people still find excuses for Adobe's absolute incompetence.

Whenever you wonder why prices keep going up and the services just get worse, well, that's why.

You could play H.264 prior to hardware stuff availability, but it wasn't ... pleasurable, to put it mildly. Even now, most colorists t-code nearly all long-GOP before importing to grade. (I work for/with/teach pro colorists btw.)

Adobe has very sophisticated metrics as to user use of things, and they base their priority decisions on a mix of that hard data and yes, "professional considerations".

It's when some mix of actual user usage,  and the considerations established for their anticipated path forward conjoin, that something jumps up the priorities listing.

@MyerPj 

If you ignore the last three years of technological evolution, yes, you're right, the fact is that AV1 encoder on Nvidia, Intel and AMD GPUs of the last three years run a lot smoother than H264 and H265, for example I can record 4k 120fps using AV1, or 1440p 240fps. Both are impossible using H264 and H265 on previous generations of encoders. 

Using your logic 4k is bad resolution because 2010 computers had a hard time running it. 

@Raphael297215156mgc thank you for your reply, you said: "Is just not true that AV1 is heavier in the processor. "

And here's what Google AI Overview said, with the search: 'av1 vs h.264'

It's also known for its advanced prediction and encoding methods, and its ability to produce excellent quality at low bitrates. However, AV1 requires more computing resources than H.265 and H.264. (emphasis mine)

I'm going to spend the rest of the day, weighing what google said, and what you say and, gee, which one do I go with... you know, when you say something exact opposite of reality. Indeed, does Truth matter anymore?

Priority based on user frequency alone would cause Adobe to completely lose professionals. How many people actually use ProRes 4444? That's a very specialized format that a Vast majority of Adobe users will not, and Should not use. But it's important to have for those professionals who rely on it. 
If we always wait until we see a demand for something before pulling the trigger on doing it then we would have very few innovations. The masses didn't want a motorized vehicle, they just wanted a faster horse. 
Adobe probably supported H264 well before hardware really handled it. That's why so many people say things like "No, you need prores for proxies because h264 will grind your timeline to a halt." And there are still quite a few people who still say that, just because that's what it was and they haven't tested it since. It may be true if they are working on a machine that's more than 10 years old, but on anything that is capable of reasonably editing 4k+, it is doubtful that they don't have hardware encoding/decoding specific to h264. 

Sir, makes absolutely no sense to wait for more GPUs with AV1 encoder to show up, think with me, how will AV1 be used if the software does not support it? There are a lot a cheap GPUs with AV1 support, we are talking about the RTX 4000 series (including RTX 4060, which is cheap), the AMD RX 7000 and intel Ark. Plenty of options on basically every price range. 

All creators i know use GPUs with AV1 support, they just don't use AV1 because adobe, one of the CREATORS of AV1, does not support it on Premiere. 

Would make a lot of sense if Premiere received the support before the GPUs and that would make people upgrade, the other way around makes absolutely no sense. 

It's been tree years since AV1 encoding is available on all price ranges. That is simply not acceptable. 

The argument for lower priority is rather supported by the hardware information in the above comments.

As the above comment makes clear, full AV1 support is only in a few of the most expensive GPUs. Which would currently be used by only a tiny fraction of the user base.

But in time, that will trickle down to more computers, and then ... it will become more useful to more users ... meaning time to move it up the priority list.

That's how prioritization works. Done it myself in my own biz for years. And often, even I don't like the priority decisions I have to make.

That's a great point. If the argument against it is that it requires specialized hardware then why in the world would Adobe support Mercury Transport monitors, for example? 
They choose things with balance between what their mass users use and what their professional users use. Sometimes the mass users ends up being what the professional users use as well. AV1 is likely something that social media content creators would use, and large studio editors will likely not. And that's ok. It's kind of like normal users wanting adaptive cruise control, and an indy car driver yelling at everyone telling them how dumb they are for wanting that in their vehicles because they wouldn't use that. Recognize there are multiple groups of users, request what you want, and help the regular requests along in a way that would potentially benefit you in the long run If you would like to. 
I don't have a 4000 series yet, so this doesn't benefit me Now, but it could in the future. Plus, if someone were to give me a slew of files, I'd love to not have to jump through hoops to use them whenever possible.