Trouble ahead for Adobe
Since Adobe is very strict in forcing everyone to get a subscription, they will soon find out this is going to backfire badly. I speak with many young people, students and hobby enthusiasts.
They are all leaving or have left the Adobe platform in favor of DaVinci. Simply because it's 100% free and legal to own. Schools still try to educate students with the Adobe system but outside the curriculum there is no more love for Premiere.
Many professional organisations are leaving the Avid platform now: it's very expensive, their file handling is a nightmare, people don't learn Avid anymore and Avid is completely clumsy for fast online productions with simple effects and different screen ratios. And those professional organisations also skip Adobe premiere as the go-to Avid replacement in favor of DaVinci.
As a long time motion designer and Adobe user, I am disappointed to see that even our broadcast station is also moving from Avid straight to DaVinci. I was really hoping for Premiere because of the Motion Graphics Templates and all the expression scripting I do. Because none of that works in Avid, we built an online Adobe renderer to solve that problem but now DaVinci is the Avid successor, I still won't find the desired direct integration with the workflow of our reporters. Since all Adobe apps integrate quite well, I see this as a very big loss of potential improvement.
I think Adobe really needs to reconsider their Premiere and After Effects strategy. Just trying to wing it all out as usual, is going to end in a disaster. Plus, DaVinci is far better in listening to what their users want and need. I'm not a DaVinci fan because it interferes with my way of working but if Adobe can't see they're sitting in an ivory tower, it will soon be too late to turn the Titanic's course.
