Advertising agency - same photo used for the same customer in different contexts

Question

If the advertising agency where I work acquires a standard license for an Adobe Stock photo, can the advertising agency then use the photo for a print advertisement (eg in a newspaper) and subsequently in a printed matter - in both cases for the same customer? It is assumed that the number of prints (newspaper + printed matter) is less than 500,000.

Abambo · Answer

Multiple use for the same customer is OK. A different customer or even own use will need relicensing.

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

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